Montag, Juni 22, 2009

Dow Jones Interview with Mathias Doepfner: Consumer are willing to pay for content

via / more at dowjones.de

- consumers will pay for high quality online content within the next 5 years

- transform Axel Springer from a print media publisher to a multimedia company, and generate 50% of its sales from online operations within the next decade (now about 17 % and 8 % of its operating income)