Donnerstag, Juni 25, 2009

iab Europe: Online Advertising 2008

iab europe presented at the Interact Congress in June their stats on Online Advertising in Europe. Here some if the results:

Online Ad Spend in Europa
- UK still leads the pack

The Ranking looks quite different, if you look for

Online Ad Euros spend per head / per Internet User
- Germany ranks now behind Denmark, Norway, UK, The Netherlands and Sweden

Search leads for Display, Classified catching up

Comparing DE - FR - UK
- Germany leads in the 'old classic online advertising' category

more from iab europe

Full Presentation (PDF)