Freitag, Juni 19, 2009

MarketingSherpa: B2B Revenue Sources - Gainers and Losers

B2B Publishers and Service Provider face in some core categories worrying declining revenue and some developed already successfully new lines of revenue according to a MarketingSherpa report.

I'm not suggesting that this pictures you company situation, but I would check through - with your clients - what they would like to have (and pay for) and hurry up to extend the scope of digital goods, databases and services on offer.

Lets first look on some B2B offline revenues offerings


Source: SIPF, MarketingSherpa and Baird Direct, May 2009, N 311

B2B online revenue offerings


Source: SIPF, MarketingSherpa and Baird Direct, May 2009, N 311

Taken from MarketingSherpa's Special Report '2009 Data on Subscription Content'
Top Challenges, Revenue Sources, Marketing Tactics Compared and Social Media (14 pg., PDF)

- recommended read, if you are and/or want to be in the ContentBIZ