Donnerstag, Juni 18, 2009

Michael Hirschorn: Why The Economist is thriving while Time and Newsweek fade

From The Atlantic 'The Newsweekly's Last Stand'

General-interest is out; niche is in. The irony, as restaurateurs and club-owners and sneaker companies and Facebook and Martha Stewart know—and as The Economist demonstrates, week in and week out—is that niche is sometimes the smartest way to take over the world.


via /more Rex Hammock