Donnerstag, September 03, 2009

McKinsey Global Survey: How Companies are Benefiting from Web 2.0

In the latest edition of the McKinsey Quarterly, you find the results of this global survey (in its 3rd year) and analysis by Jacques Bughin, Michael Chui, Andy Miller and others [Online Survey in June 09, 1695 responses].

You can read this article here [full reading after registration] and listen to an interview with Michael Chui.

Two Charts from the paper:

What Technologies to companies use


Company drive value from their Web 2.0 activities and where


Enlarge chart

Read full article at mckinseyquarterly.com

Interactive: Business and Web 2.0
Explore, track, and customize three years of survey results on how businesses use new Web technologies and tools.