Montag, November 02, 2009

How to Leverage Web 2.0 for B2B Media – Ideas & Best Practices (ABM Whitepaper)

published by the Media Marketing Committee, American Business Media

"This whitepaper offers guidance for B2B media executives who must evaluate social media and Web 2.0 initiatives for their companies. It’s designed to be especially useful for executives not familiar with many aspects of Web 2.0, as well as marketers who want to leverage Web 2.0 tactics as part of their campaigns. The whitepaper provides:

- A brief look at research that summarizes current usage and perceptions of Web 2.0 tactics and technologies among ABM member companies
- An analysis of Web 2.0 tactics and technologies that includes descriptions, goals, challenges, barriers, cost levels and examples
 - A glossary of Web 2.0 terminology  ..."
Download Whitepaper  (in English, 39 pg., PDF)

Wie B2B-Medien und Mediadienstleister Social Media + Web 2.0 für sich nutzen können - Ideen und Best Practices