Mittwoch, November 04, 2009

Music Magazine Uses Mobile Tech To Bolster Edit Content

Instead using Mobot mobile technology for advertising and gimmicks, Death + Taxes. an indie music, culture and politics magazine uses this technology to deliver additional value and user experience - and found sponsores to pay for it.

Vanessa Voltolina writes on
" ... readers (can) use their mobile phones to send MMS text messages or e-mails of the November/December issue pages stamped with red icons (camera, video camera or head phones), which represent additional content waiting for download. Snapping a photo of the picture on the page and texting it to “” will show additional editorial interactive content like MP3 tracks, videos, and still photos."

more on Foliomag about DT use of existing Mobile Apps

dt-mag informs its user on the coming issue

"The next issue of Death+Taxes is on stands now! And it’s a doozy. Not only is it Jay Reatard’s first cover, but the issue has some sweet interactive content waiting for you up in “the cloud.”  To get it, all you’ll need is a cell phone with a camera that can send MMS text messages or e-mail. You got one? Great. Let’s do it ..." 

How to ...

Earlier posting
Men's Health schickt seine Verkaufsberater aufs iPhone seiner Nutzer