Mittwoch, November 04, 2009

Music Magazine Uses Mobile Tech To Bolster Edit Content

Instead using Mobot mobile technology for advertising and gimmicks, Death + Taxes. an indie music, culture and politics magazine uses this technology to deliver additional value and user experience - and found sponsores to pay for it.



Vanessa Voltolina writes on Foliomag.com
" ... readers (can) use their mobile phones to send MMS text messages or e-mails of the November/December issue pages stamped with red icons (camera, video camera or head phones), which represent additional content waiting for download. Snapping a photo of the picture on the page and texting it to “dt@mobot.com” will show additional editorial interactive content like MP3 tracks, videos, and still photos."

more on Foliomag about DT use of existing Mobile Apps

dt-mag informs its user on the coming issue

"The next issue of Death+Taxes is on stands now! And it’s a doozy. Not only is it Jay Reatard’s first cover, but the issue has some sweet interactive content waiting for you up in “the cloud.”  To get it, all you’ll need is a cell phone with a camera that can send MMS text messages or e-mail. You got one? Great. Let’s do it ..." 

How to ...

Earlier posting
Men's Health schickt seine Verkaufsberater aufs iPhone seiner Nutzer