Freitag, November 13, 2009

US Interactive Marketing: Budget Share by Segment (Forrester Research)

Frank Reed shared on Marketing Pilgrim some Forrester data on how different industry segments are utilizing various interactive marketing forms. He presented the Forrester data in USD and I calculated from this ad / marketing spending in percent

Quite interesting: the differences, the share of Interactive Marketing on total marketing budgets (11,3 %) and how small the share of social media (4,5 %) and mobile marketing (3,4 %) spending still are ...

via / more at Marketing Pilgrim