Still open for appointments to supervisory, administrative and industry advisory boards from companies who know where they want to go. Inquiries welcome from media, IT & C companies, and Startups as well as in the context of internationalization projects.

Sie können hier auch im Archiv des Blogs Hugo E. Martins on Media + Marketing recherchieren. In über 5.000 Postings der Jahren 2004-2018 zum Themenbereich Media + Marketing + Internet.

Und für historisch Interessierte, im mcc consulting Web,, Newsletter Archiv ab 2000 zu den Themen wie oben.

Als Unternehmensberatung unter der Marke mcc consulting / habe ich von 1983 bis 2018 zahlreiche Unternehmen und Organisationen beraten, Führungskräfte und Projekte gecoacht, Konzepte entwickelt und ihre Implementierung begleitet sowie Kunden, Interessenten und Kollegen mit Ideen und Informationen für Media, eCommerce + Marketing versorgt. In-Person, offline und online in Deutschland und International.

Danke für Ihr Business in den letzten 35 Jahren, machen Sie's gut, öfters richtig als falsch und immer mit vollem Engagement und Freude!

Gerne stehe ich noch immer bereit für ausgewählte Berufungen in Aufsichts-, Verwaltungs- und Industriebeiräte von Unternehmen, die wissen, wohin sie wollen. Weiterhin willkommen sind Anfragen von Medien, IT & C Unternehmen und Startups sowie im Rahmen von Internationalisierungsprojekten.

Donnerstag, Dezember 17, 2009

115 Magazine and Media Predictions for 2010

As every year, Foliomag collected "115 Magazine and Media Predictions for 2010" from magazine/media industry professionals—publishers, editors, dealmakers, bloggers.

Some quotes:
Paul Armstrong
Pay walls will continue to rise, rise, rise and traffic will fall, fall, fall. More trade pubs will adopt as will those with established bases but those without will continue free and see surges in traffic.

Kirk Cheyfitz
Late in the year, one major magazine ... will wake from the publishing industry’s self-induced coma and re-invent itself as a content marketing agency specializing in reaching the niche audience that reads the magazine. From then on, that lone magazine will make tons of money creating content for brand marketers—the kind of valuable entertaining, informative content that is taking the place of advertising.

Dave Iannone
2010 will finally be the year publishers, editors and sales reps fully realize that their magazine is no longer their brand—it's just one product within their brand. Likewise, if the magazine is all their brand has, it may be their last year in business.

The 'home page' of a magazine's Web site is going to become less and less important ...

Chris McMurry
Corporate media will supplant traditional media as the leading information source for consumers.

Joe Pulizzi
Someone will launch the first online magazine through LinkedIn.

Alison Tocci
Throughout 2010, we'll see two types of media people: those who embrace change and reinvent, and those who dig in and try to wait out the recession hoping for a return to "normal." Both will have to fight through a flat year, but the former will ultimately survive and thrive.

Tony Silber
Many companies will find new ways to monetize their markets beyond advertising. These will include enhanced market education, membership-based resource centers, research and market intelligence, lead generation services and e-media products with multimedia features and measurability

Jim Spanfeller
Web 2.0 ideas will give way to Web 3.0 which is fundamentally the joining of content with social tools.

Foliomag: The Industry (r)evolution will continue ... here and here (cont.)