Montag, Dezember 07, 2009

Motorola's Media Study Reveals Disappearing Generation Gap

2009 Media Engagement Barometer
commissioned by Motorola’s Home & Networks Mobility business

Consumers are interviewed in relation to a new study that reveals a disappearing generational gap in media consumption habits.

From the results

- Connectivity is more of a lifestyle issue. Being accessible at all times is seen as a necessity across generations (Millennials, 79 percent; Gen Xers, 64 percent; Boomers, 65 percent).

- There is a two-way dialogue between consumers of all ages as they engage with technology products and share their experiences. The majority of Americans report influencing the decisions of their children (75 percent), friends (74 percent), colleagues (67 percent) and parents (58 percent).

- Parents, grandparents and children alike are actively engaged in the tech sphere of influence. Gen X and Boomer parents reveal that they are influencing their children’s tech habits (Gen Xers, 87 percent and Boomers, 79 percent) even more than their Gen X (62 percent) and Millennial (76 percent) children influence their habits.

Motorola Survey Reveals Shift in Media Consumption Habits Across Generations

Motorola’s Media Engagement Barometer: The Fast Facts (PDF)

via @mtext