Mittwoch, Januar 20, 2010

Why Publishing is the Future of Marketing - 8 Step Content Marketing Strategy

Interesting Präsentation for BrightTalk from Joe Pulizzi on the hot subject of Content Marketing

Content marketing expert Joe Pulizzi reviews how marketers are the publishers of today (and tomorrow, and details eight steps to completing a content marketing strategy that works for both small and large brands. Case studies include P&G, Hubspot, BlendTec and more.

View more from Joe Pulizzi.

If your prefer, you can also watch a 42 min Webcast of this presentation on his Blog