Freitag, Februar 12, 2010

China's Ad Spending in 2009 Hits 120 bn USD, plus 19 %

According to Zenith Optimedia

+ 20 % TV
+ 12 % Online
+ 9 % Out of home
+ 6 % Radio
+ 4 % Newspaper
+ 3 % Magazines

Overall growth for 2010 is expected to be around 11 %, making China No. 4 in ad spending after USA, Japan and Germany

via / more at Adweek.com

See also on Adweek:
Today, Social Media in China is the most influential communication channel