Mittwoch, März 17, 2010

B2B Marketers Increase Social Media Spending - Trends

From Outsell's Annual Advertising and Marketing Study (US)

Among Outsell findings:

Print magazine advertising will be up 1.9 % to 9.4 billion USD despite the popularity of online channels.
• Methods generating the highest B2B ROI are topped by advertisers’ (1) own websites, followed by (2) conferences, (3) exhibitions and trade shows; direct mail; search engine keywords; and e-marketing/e-newsletters.
B2B advertisers see cross-media marketing as most effective; 78% combine three or more major marketing methods.

via / more

In Focus: Social Networking Sites

Even in B2B Facebook is No. 1

This data are quite different too HubSpot results I shared earlier