Just a few figures from the Annual Ad Spending Report by Dentsu Inc., btw., since more than 20 years the largest advertising company in the world
Total ad expenditure was - for the second year - in decline, falling 11.5 % vs. 2008 to 5,922.2 billion JPY
Ad expenditure for newspapers (Category share 2009: 11.4 %)
plummeted 18.6 % (after 12.5 % in 2008) to 673.9 billion JPY
Ad expenditure for Internet (Category share 2009: 11.9 %)
grew 1.2 % vs 2008 to 706.9 billion JPY and overtook newspaper ad spending for the first time
Ad expenditure in magazines (Category share 2009: 5,1 %)
plummeted 25.6 % to 303.4 billion JPY.
Television - 10.2 % to 1,713.9 billion JPY (Share 29.0 %)
Radio - 11.6 % to 137.0 billion JPY (Share 2.3 %)
via NSK News Bulletin Online | Dentsu report (6 pg., PDF, EN)
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