Donnerstag, März 25, 2010

NYTimes: 2009 Was Worst Year for the US Newspaper Business in Decades

Money made from print ads, which remains the bulk of newspaper revenue, dropped 28.2; the limited information released so far this year indicates that it is still dropping, but at a much slower pace than in the last two years.

Classified ads, the category most affected by migration to the Internet, fell 38.1 percent last year. Since 2000, classified revenue is down by more than two-thirds.

Online ad revenue, long the fast-rising hope of a deeply troubled industry, fell 11.8 percent last year, though some publishers say that it is growing again in 2010. Internet ads accounted for 10 percent of all newspaper ad revenue.
schrieb Richard Pérez-Peña gestern auf mediadecoder nytimes.com

Also wenig erfreuliches vom Zeitungsmarkt USA ... die Anzeigenumsätze 2005 - 2010


Die komplette NAA Auswertung (1950- 2009) online und als XLS Tabelle