Sonntag, März 14, 2010

An Old Joke Applied: How many Social Media consultants does it take to change a light bulb

by Matt McDougall @sinotechian at sinotechblog.com
How many Social Media consultants does it take to change a light bulb

None.

Look, if all you're thinking about is changing the light bulb, you're missing the point. The idea is to first lurk around in the room and watch other people changing light bulbs. Then, start providing commentary and encouragement to those that are changing light bulbs. Then, build relationships with these people in the lighting community. Then -- and only then, should you even think about trying to change the light bulb.

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