Mittwoch, März 24, 2010

Publishing / Content is the New Marketing

Joe Pulizzi presentation in Slovenia / Slowenien includes

    * Statistics and trends on why traditional marketing is harder than ever before
    * The five points on why brands need to become publishers
    * Eight steps to developing a content marketing strategy for your organization
via / more Joe Pulizzi

You want to read, why Corporate Media and Corporate Engagement is the New B2B Media?