Mittwoch, März 03, 2010

Storytelling saves Magazines: The Power of Print

Neues Kampagnen-Video: Magazines, the Power of Print

The leaders of five major magazine companies—Charles H. Townsend, Condé Nast; Cathie Black, Hearst Magazines; Jack Griffin, Meredith Corporation; Ann Moore, Time Inc.; and Jann Wenner, Wenner Media—talk about the vitality of magazines as a medium.

The "Magazines, The Power of Print" campaign will launch in nearly 100 magazines, reaching 112 million readers per month, to promote the strength of—and consumer commitment to—magazines - participants investing about 90 mio. USD.