Dienstag, März 09, 2010

Watch Out, Here Come the European Social Media Marketers!

While, 58% of marketers in North America are already engaged in social media marketing, only 34% of Europeans can say the same.

Next year, 76% of American marketers (plus 29%)  will be knee deep in social media marketing, with an impressive game of "catch-up" played by European counterparts–hitting 64% adoption (plus 88 %).

via / more Andy Beal, reporting on a study from Unica on the adoption of social media marketing