Dienstag, Mai 25, 2010

B2B Online: Lead Generation Guide 2010 Out (32 p., PDF)

From the content:
- Following the pathway to successful lead management
- Reach customers throughout sales cycle and beyond
- Maximizing online content to fuel conversations, conversions
- Ways to push social marketing beyond customer intelligence to demand generation and sales
- Search as lead-gen - Understanding keywords prospects use
- Webinars a good draw for leads
- Lead management software vendors at a glance
- Analytics vendors at a glance
- Web analytics vendors at a glance

What’s a marketing customer vs.a sales customer?

When did you last check with Sales what are their goals, their metrics?

Much remains to be done

Download the Lead Generation Guide 2010 here (free, for 30 days after publication date)