Dienstag, Juni 08, 2010

Internet Trends 2010 Morgan Stanley Research: Ad Potential; CPM Advantage

Let me share two of the presentation charts given at CM Summit (don't miss the full presentation)

To even out Time Spend and Ad Dollars Spend has the potential of receiving 50 bn USD on advertising spend globally. Most of it will be money taken from other media channels, not new budgets.

As we see average CPM on the Internet is very low. Can other media deliver enough good arguments why their channel need all that money, when advertisers want contacts, contact quality and interaction?