Mittwoch, Juni 16, 2010

PwC: Global Entertainment and Media Outlook 2010-2014 Out



Released yesterday by PricewaterhouseCoopers, the Global Entertainment and Media Outlook 2010-2014 predicts the sector is globally to grow 5.0% (compound annual rate) until 2014

- Consumer behavior drives change with Staggering speed; Entertainment & Media players seek new roles in digital value chain

- Global advertising is expected to grow 4.2 % (compound annual rate)

- B2B sector  is expected to decline in print advertising (-2,2%) and to grow with digital advertising (+9%)



From the announcement:

"The 11th annual edition, PricewaterhouseCoopers' Global Entertainment & Media Outlook consumer/end-user markets and advertising spending in 13 Segments

* Internet access: wired and mobile
* Internet advertising: wired and mobile
* Television subscriptions and license fees
* Television advertising
* Recorded music
* Filmed entertainment
* Video games
* Consumer magazine publishing
* Newspaper publishing
* Radio
* Out-of-home advertising
* Consumer and educational book publishing
* Business-to-business publishing

in 48 countries ...


Global Digital and Non-Digital Growth 2010 - 2014



Development 2010 - 2014 in selected Mobile Markets




Short Video: Marcel Fenez



Download Video (not to be embed, sorry)

Some more numbers from the Outlook:



- There were 12 countries in 2009 with E&M spending above US$20 billion, led by the United States at US$428 billion and Japan at US$164 billion. Of the leading countries, the People’s Republic of China (PRC) will be by far the fastest growing with a projected 12 per cent compound annual increase, fuelled by a vibrant economy and large increases in broadband penetration that in turn propel other segments. Japan will be the slowest growing of the leading countries at 2.8 per cent compounded annually.


- Internet access is a key driver of spending in most segments. Increased broadband penetration will boost wired access while growing smart phone penetration and wireless network upgrades will drive mobile access. Spending on wired and mobile Internet access will rise from US$228 billion in 2009 to US$351 billion in 2014.


- PwC expects a relatively flat market in aggregate global advertising and consumer/end-user spending in 2010, improved growth in 2011 and a return to mid-single-digit gains during 2014. Overall global advertising will increase at a 4.2 per cent CAR from US$406 billion in 2009 to US$498 billion in 2014. Overall consumer/end-user spending will rise from US$688 billion in 2009 to US$842 billion in 2014, a 4.1 per cent compound annual increase.


- Globally, the video game market will grow from US$52.5 billion in 2009 to US$86.8 billion in 2014, growing at a compound growth rate of 10.6 per cent. This will make it the second fastest-growing segment of E&M behind Internet advertising wired and mobile, but will be the fastest-growing consumer/end user segment ahead of TV subscriptions and license fees.


- The global television subscription and license fee market will increase from $185.9 billion in 2009 to US$258.1 billion in 2014, a CAGR of 6.8 per cent. This will outpace TV advertising, which will grow at a CAGR of 5.7 per cent. The biggest component of this market is subscription spending and this will increase at 7.5 per cent CAR to US$210.8 billion in 2014. Asia Pacific will be the fastest-growing region with a 10 per cent compound annual increase rising to US$47.1 billion in 2014 from US$29.2 billion in 2009.


- Total global spending on consumer magazines fell by 10.6 percent in 2009. PwC project an additional 2.7 per cent decrease in 2010, a flat market in 2011, and modest growth during 2012–14. As a result, spending will total $74 billion in 2014, up 0.7 percent compounded annually from $71.5 billion in 2009.


- Electronic educational books will grow at a CAGR of 36.5 per cent globally throughout the forecast period yet will still only account for less than 6 per cent of global spend on educational books in 2014.


via / more pwc.com press room