Samstag, Juni 12, 2010

Teens Most Trusted Source of Information and Prefered Style of Communications (US)

compiled from data myYearbook and Ketchum (May 2010) by eMarketer.com

"The most influential users there care a lot about what their friends say, and are down on marketers. Just 5% trusted what they heard from ads most, and another 5% trusted information from companies" ... "The top 15% of teen social network users are 70% more likely to share purchase decision information with their friends ..."



"They also expect brands to act differently from their friends. Overall, while influencers most liked to share content that was funny, they preferred brands to be more straightforward. Still, they “also appreciate when a brand can be edgy, funny or shocking—as long as it is done well, ...” (Ketchum)



via / more at eMarketer.com