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Nearly all (90%) of the tech companies in our study had a presence on two or more social networks. Twitter was the most popular, being adopted by 74% of brands in our study, followed closely by LinkedIn (72%), with Facebook lagging far behind, with just 20% of tech companies having a Facebook page. Just under half of the companies in our study (48%) had a blog.
Old ‘push marketing’ techniques prevail
However, our study confirmed that, with some notable exceptions, brands are largely using social media to push out marketing messages and corporate content: 60% of companies with a Facebook page used it purely as a distribution channel, 57% of companies with a Twitter account used it solely for one-way marketing activity and only 25% of blogs received comments on a regular basis.
66% of Facebook pages in our study received comments from users, with each comment presenting an opportunity to engage and to build brand advocates. However, 75% of technology companies with a Facebook account failed to recognize this opportunity and left comments unanswered. ...
Yet, only 3% of the tweets in the study were re-tweets and just 12% were replies. Shockingly, 43% of brands with a Twitter account had never replied to a tweet.
Welcome to a fresh approach for OhmyNews International. In a month’s time, the site will a re-launch and reboot. The old site will remain online, but it cannot accept new stories.more and why
Instead, we are launching a new blog dedicated to covering and discussing the world of citizen journalism itself. Our new aim is to help raise the bar for the future. The new OhmyNews International is a guide to what citizen journalists, academics, and even professionals are thinking about how everyone will collaborate on the news of the future.
As we wrote in our new mission statement:
“OMNI is the barometer for citizen journalism. In a Venn diagram between participatory media and news, OMNI makes the grey space its home. Grassroots journalism, citizen media, crowdsourcing are all related terms that tackle the same question: How are regular people making and changing the news?”
We will do this through a team of curators. They will, with your help, highlight the most important events and stories in the citizen journalism world. In addition, curators will work with our citizen reporters all over the globe to do original reporting about the citizen journalism happening everywhere. Finally, curators will commission critical essays on where citizen media is headed.
Our new home is located at http://international.ohmynews.com/. Please stop by.
Why?