Mittwoch, August 25, 2010

ABM: B2B Marketing Leadership Study (Video and more)


booz&co. B2B Marketing Capability Framework

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booz&co.: Capability Maturity (Findings)


B2B Marketing Leadership Study - Capabilities of Market Leaders
A 5 page Overview (PDF) at booz.com

Presentation Deck & Archived Webinar (members only)

btobonline: Joint study by ABM, ANA offers direction to b2b media companies