Dienstag, August 03, 2010

B2B Media companies grapple with growing pains of custom media

but don't care about their 'friends', 'clients' and 'financier' needs and wants.

According to the online survey (taken at the Custom Media Day), respondents are spending roughly a quarter of their budgets on custom content. And B2B media companies in parting, swing their hats ... ... B2B publishers don't care

While 79% of respondents are using social media tools to market custom content, just 25% said those tools are effective. Additionally, 51% use blogs, but only 25% said that they are effective; 75% use article postings, but only 40% said that they are effective ... B2B publishers don't care

The biggest challenges to custom media players are producing “engaging” content (36%) and producing enough content (21%), the survey found ... B2B publishers don't care

Survey, which will be released in early August more