Donnerstag, Dezember 09, 2010

World Magazine Trends 2011: BRIC Countries Growth Projections 2011

versus 2010 (projected)

Source:
ZenithOptimedia | FIPP World Magazine Trends 2011 / 2011

Brazil

  9.6 % Growth Overall Ad Spend projected
  9.1 % Growth Magazine Ad Spend projected
  4.9 % Growth Internet Ad Spend projected
  6.2 % Magazines' Ad Share projected

China

13.4 % Growth Overall Ad Spend projected
  2.0 % Growth Magazine Ad Spend projected
32.0 % Growth Internet Ad Spend projected
  1.8 % Magazines' Ad Share projected

India

12.3 % Growth Overall Ad Spend projected
11.7 % Growth Magazine Ad Spend projected
32.0 % Growth Internet Ad Spend projected
  2.6 % Magazines' Ad Share projected

Russia

17.6 % Growth Overall Ad Spend projected
10.0 % Growth Magazine + Newspaper Ad Spend projected
30.0 % Growth Internet Ad Spend projected
13.8 % Magazines + Newspaper' Ad Share projected
(split up by last 2008 actual: Newspaper 9.7 %, Magazines 4.1 %)

More about the valuable compendium 'FIPP World Magazine Trends 2010/2011' - now available in digital + print format.