Donnerstag, Dezember 09, 2010

World Magazine Trends 2011: CEE Countries Growth Projections 2011

versus 2010 (projected)

Source:
ZenithOptimedia | FIPP World Magazine Trends 2010 / 2011

Bulgaria

 3.1 % Growth Overall Ad Spend projected
-2.0 % Growth Magazine Ad Spend projected
 4.0 % Growth Internet Ad Spend projected
 6.8 % Magazines' Ad Share projected

Czech Republic

 5.3 % Growth Overall Ad Spend projected
 3.9 % Growth Magazine Ad Spend projected
11.2 % Growth Internet Ad Spend projected
17.5 % Magazines' Ad Share projected

Estonia

 9.0 % Growth Overall Ad Spend projected
 0.0 % Growth Magazine Ad Spend projected
 0.0 % Growth Internet Ad Spend projected
 5.6 % Magazines' Ad Share projected

Hungary

 1.6 % Growth Overall Ad Spend projected
-3.6 % Growth Magazine Ad Spend projected
 7.4 % Growth Internet Ad Spend projected
16.0 % Magazines' Ad Share projected

Poland

 6.9 % Growth Overall Ad Spend projected
 1.7 % Growth Magazine Ad Spend projected
18.1 % Growth Internet Ad Spend projected
 9.8 % Magazines' Ad Share projected

Romania

 0.4 % Growth Overall Ad Spend projected
-5.1 % Growth Magazine Ad Spend projected
20.3 % Growth Internet Ad Spend projected
 5.6 % Magazines' Ad Share projected

Russia

17.6 % Growth Overall Ad Spend projected
10.0 % Growth Magazine + Newspaper Ad Spend projected
30.0 % Growth Internet Ad Spend projected
13.8 % Magazines + Newspaper' Ad Share projected
(split by last 2008 actual: Newspaper 9.7 %, Magazines 4.1 %

Serbia

 9.1 % Growth Overall Ad Spend projected
10.3 % Growth Magazine Ad Spend projected
33.3 % Growth Internet Ad Spend projected
 4.2 % Magazines' Ad Share projected

Note:
Of course this are not all CEE countries, but the ones featured at the 'FIPP World Magazine Trends 2010/2011'. More about the valuable compendium here