Donnerstag, Februar 17, 2011

Edelman Trustbarometer 2011 vs 2010: The Media

on January 25, 2011 Edelman published their 11th annual Trustbarometer (PDF)

Maybe I was to much occupied with #25Jan, and didn't see all the reporting on the development of trust in media according to Edelman Trustbarometer, maybe not. So I want to share today some charts with you esteemed readers interested in the future (and tasks) of media (you might have seen already).

The old world shows lowest trust in media
(Top10 GDP countries)



First place you go for company information
- [of course you don't go Social Media, you are there]



Example USA: Trust in Media performs disastrously



Some material I used for this post | for more: ---> GIYF
2011 Edelman Trust Barometer Findings (PDF)
2011 Edelman Trust Barometer Executive Sumnary (PDF)