From the China Advertising Industry Report 2010-2011

Reports for 2010: Total volume 343,7 Mrd. RMB (about 37 Mrd. Euro) + 22,5 %

+ 87 % Online advertising [38,7 Mrd. RMB]
-- Online Video advertising [2,1 Mrd. RMB, + 157%]
+ 23 % Outdoor advertising [50,4 Mrd. RMB]
+ 17,8 % Print media advertising
+ 15,2 % Broadcast TV advertising [133,1 Mrd. RMB]

via / more

To see the long time development by media category, here the FIPP | ZenithOptimedia data:


* = prognosis