Donnerstag, Juli 21, 2011

PwC: Indian Media Industry Forecast 2011 - 2015

Following our Snapshoot on India: Print Advertising 2010 lets look ahead. what (might) happen in the coming years. We extracted some data from PwC's Global Entertainment and Media Outlook 2011 - 2015

Newspaper advertising
compounded annual growth rate (CAGR) of 12 % from 2011 to 2015
from 2.25 bn USD 2010 to 4.05 bn USD in 2015

Newspaper circulation
compounded annual growth rate (CAGR) of 4,5 % from 2011 to 2015
from 1.31 bn USD in 2010 to 1.64 bn USD in 2015

Newspaper total
compounded annual growth rate (CAGR) of 9.4% % from 2011 to 2015
from 3.57 bn USD in 2010 to 5.62 bn USD in 2015

TV advertising will out number newspaper advertising in 2015
compounded annual growth rate (CAGR) of 14 % from 2011 to 2015
from 2.02 bn USD in 2010 to 4.32 bn USD in 2015

Internet advertising
compounded annual growth rate (CAGR) of 20.9 % from 2011 to 2015
from 0.16 bn USD in 2010 to 0.40 bn USD in 2015

Total Entertainment & Media

compounded annual growth rate (CAGR) of just under 6 % from 2011 to 2015

Source: PwC, via / more at Financial Express.com

You can download the complete 152 page Indian Media Industry Forecast 2011 - 2015 at pwc.com
(PDF).

Postscript:
In case you want to look back, here from the FIPP World Magazine Trends 2010/2011, ZenithOptimedia figures for TV, Newspapers, Outdoor and Magazine advertising 2004 - 2011