Dienstag, August 09, 2011

Gartner Hype Cycle for Media Industry Publishing 2011

Published by Gartner, Inc. on July 27, 2011

On the Rise
Social Magazines
Content Optimization
Digital Watermarking
Context-Enriched Content

At the Peak
Enhanced E-Books
Broadband-Connected Televisions
Digital Magazines
Mobile Coupons
Social Media Marketing Platforms
Media Tablet
Over-the-Top Set-Top Boxes
Online Video Publishing Platform Providers

Sliding Into the Trough
Master Data Management
E-Book Readers
Mobile Advertising

Climbing the Slope
Consumer-Generated Media
Electronic Paper
Intellectual Property Rights and Royalties Management Software
Location-Based Services

Entering the Plateau
Location-Aware Technology

Off the Hype Cycle
Consumer Content Creation Tools
Rich-Media Search Technologies

via / more at gartner.com