Montag, Januar 23, 2012

7th APE 2012 Pre-Conference Semantic Web, Data and Publishing

The Perfect Storm: Google, social media, mobile devices, data, e-books, power browsing and disintermediation

David Nicholas (CIBER Research): Nothing has changed in academic publishing, but all
• Search shows, people spend only a few minutes, read only short article (or just the abstract) download (and forget) Online the read horizontal not vertical. It is about finding, not about reading.
• People cut and past, everyone does it (only outside the academic world?), you don't know, where it originated.
• Search, checking, light reading will move largely to the mobile and user pay for it

Why mobile access really interesting (quote from the presentation)

• Massively popular: mobile devices used more and more for accessing the Web for information and forecasted to be the platform of choice in a few years, so the tail could wag the dog.
• Cool and social. So extend the reach of websites and draw in a wider range of people
• Considerably widens access to weekends and outside of traditional office hours.
• No boundaries. Search on the move, virtually anywhere and at any time – and in the social space
• People pay to use them. Mobile consumers used to paying to access information
• Restricted functionality. Mobile user presented with a simplified ‘lite’ interface, without some of the search functionality available to the PC user
• Not all the same. Big difference between tablets, smart phones and BlackBerrys
• The big question. Clearly then web use via mobile phone & tablet offers a different user experience from the desk-bound PC so will have an impact on information use and seeking behaviour.
• Ask a young person about their library and they will point to their phone
• And then there is iPhone 4S!

Big issues for publishers

• Loosening the chains. In UK REF after the next one the real game changer regarding the take-up of social media by researchers, because social and public dissemination, already flagged as important by the upcoming REF, increasingly important with policy makers.
• Publishers focused on making their online services “essential” or “destination” sites. What this research shows is researchers drawn to anchor services (Skype, Facebook, Google Docs), because work well, and worth investing time in these mass market tools as research colleagues worldwide are committing to same tools.
• Publishers need to re-evaluate which communities want to be part of, and where the most useful interactions take place for their priority communities. Active participation in communities hosted by Facebook may be more effective than creation of their own branded community spaces.
• It’s the SM capability of building different research communities that should be a wake up call for publishers
• Publishers like Elsevier have focused hard on researcher workflow in the STM environment. This project suggests that social media has a major role to play in the workflow of all subjects, including
social science and the humanities. Publishers need to understand the implications and either develop their services accordingly, or risk being left behind.
• Harness the wisdom of the crowd – make your sites immersive and connected. Otherwise it will be a case of ask a friend.

You find David's presentation 'The perfect storm' here (23 pg. PDF) 

Anthony Watkinson (CIBER Research) complementary view on the publisher role of "disintermediator".  Data will be the new supremacy in the research cycle, data will be central to the article (which will be quite short, there is no deep reading in the future).

David's advice / view of the future: Give away the full article as PDF for free AND sell the abstract.

Panel: Changing Formats - faster, shorter, open. Science Publishing in flux w Joachim Engelland,  Michael Huter, Susanne Friedrichsen and Bas Straub

Joachim Engelland presented a small research on Social Media (some details later)

Mailing list (useful, but)
Open Peer review (useful, but)
Blogs (not rewarding, to time consuming, risk of plagiarism)

Susanne Friedrichsen 
What is a Springer Reference Work?

Bas Straub (Elsevier, München) A view notes on shortness - new types of publications for marching science.

Reading: Less is(should be) good
Reproducible of results: should have all the details [I suggest: magnetic links!]

After the lunch break:
East meets West and West meets East - Intercultural Matchmaking, or 
China How? by Lei Ren - Frankfurt Academy Asia Director (bookfair)

The scholarly publishing industry in China:
Overview and opportunities
Authors: Xu Jie, Matthias Wahls |  Learned Publishing

IMO: The China Session, a bit too long, but pls keep in mind
today is Chinese (Lunar) New Year 2012 / 4710

Next Session:
Semantic Publishing: Just a buzzword?
The current State of the Semantic Web, example of multidimensional Microcontent
by Michael Dreusicke, Felix Sasaki

- Very short intro on Semantic Web (Link or Charts to follow)
- main technologies: RDF Describe Resources, OWL richer descriptions, SPARL Query
- use cases by Michael

IMO: To time constrained, to qualify as a hands-on session.

If you are interested to understand more about Michael's technology offer you might want to read the recent posting 'Im Interview: Michael Dreusicke, Gründer, CEO PAUX Technologies, Berlin' on my Blog.

Print versus E: How mobile Applications are giving us the Best of both Worlds
by Bas Straub (Elsevier, München)

Print - Electronic - Mobile
- Quality
- Point of read
- browsing / searching and browsing
- connect / hyperlinked

Some actual results, just published today by comScore (at DLD 2012)

comScore Smartphone Operating Systems

comScore: Device-Traffic