Donnerstag, Januar 05, 2012

Event: Paywall Strategies 2012, February 23, London

As you still follow / scan / read here on my digital news outlets, you know already that I dislike the use of the term "paywall" for "sales promotion". I always suggest my business client [if they have something valuable to sell] to create a consumer temple, starting with a welcoming entrance area, an exciting world of experience with lots of utilities and services to entertain and ensnare presumptively customers.

So why would I invite you consider participating on an event called 'Paywall Strategies 2012'? I asked this on twitter and Patrick Smith [the editor of] answered

o.k. than, if theMediaBriefing (the organizer) collects publishers and publishing experts based on their internal speak and terminology and brings them where the money is, it might be a good reason to participate on

Updated agenda

Paywall Strategies 2012, London
- paywalls, registration systems & freemium models to monetize online content

on February 23, 2011
organized by theMediaBriefing

The (preliminary) agenda look already impressive, so do the line of speakers and participants

On Digital Product Development
Fotini Liontou, Chief Executive, Lloyd’s List Group, Informa plc
Jon Bentley, Head, Online Commercial Development, Incisive Media
Tom Whitwell, Editorial Director, Times Digital, The Times

On Marketing Content behind the Paywall
David Shepherd, Content & Platform Director, XpertHR, Reed Business Information
Tomas Bella, CEO, Piano Media, Slovakia
Phil Clark, Digital & Audience Director, UBM Built Environment

Pricing Models for Online Content
Jimmy Gasteen, CEO, Precursive & former senior pricing analyst Reed Elsevier

The evolving North American Marketplace
Steve Brill, Co-Founder, Press +, a service of RR Donnelley

Monetize your Customers, not just your Content
Duncan Tickell, Managing Director, Publishing, Immediate Media Co (formed from BBC magazines, Magicalia & Origin Publishing)

See the full list of sessions and speakers (still in the making), publishers and publishing executives who registered already.

To register for the event, please click here
(- some saving offered, if you book before January 31, 2012.)

Anyway, I plan to be in London (February, 21 to 24th) and will report as patchy and subjective as usual [if you are interested to Meet-up, before, during and after the event, please let me know! ]
Recommended read: Clay Shirky: The year where newspapers finally drop the idea of treating all news as a product, all readers as customers