Samstag, Januar 07, 2012

FIPP World Magazine Trends 2012: Latin America


From the new edition of FIPP's World Magazine Trends 2011 / 2012:

"The advertising market in Latin America continued to grow through the global economic downturn of 2008-2009, and in the years since. In 2011, adspend for the region rose 4.7%, to US$31.073 billion. This was lower than the 16.3% growth seen in 2010, when the market jumped to $29.679 billion, but the growth rate is expected to increase to 7.9% in 2012, and to 9.1% in 2013, ZenithOptimedia data shows.

Unlike the overall ad market, the magazine industry did see a decline in 2009, of 7.5%, but has seen steady growth following the slump. Magazines and newspapers (down 5.7%) were the only sectors to decline that year. In 2011, the market rose 4.6%, to $2.034 billion. It is forecast to grow another 4.4% in 2012, to $2.124 billion, and 5.2% in 2013, to $2.235 billion.

Magazines accounted for the third most adspend in 2010, at 6.6%, behind television (63.5%) and newspapers (16%); it was slightly ahead of radio (6%) ...  (page 75ff)" according to data from ZenithOptimedia.

Total Ad Spend in Mio. USD


More Information about the FIPP compendium 'World Magazine Trends 2011/2012' on 53 countries, here.

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