Montag, Januar 02, 2012

World Magazine Trends 2012: CEE Countries Growth Projections for 2012 vs. 2011


Source: 
FIPP World Magazine Trends 2011 / 2012 | ZenithOptimedia

Austria 2012
Total Ad Spend 2012: 4,727 Mio. USD
  7.4 % Growth Overall Ad Spend projected
  6.7 % Growth TV Ad Spend projected
  4.4 % Growth Magazine Ad Spend projected
  7.1 % Growth Newspaper Ad Spend projected
17.9 % Growth Internet Ad Spend projected
14.2 % Magazines' Ad Share projected

Bulgaria 2012
Total Ad Spend 2012: 700 Mio. USD
  4.0 % Growth Overall Ad Spend projected
  4.6 % Growth TV Ad Spend projected
- 2.3 % Growth Magazine Ad Spend projected
- 3.8 % Growth Newspaper Ad Spend projected
16.7 % Growth Internet Ad Spend projected
  5.9 % Magazines' Ad Share projected

Czech Republic 2012
Total Ad Spend 2012: 1,551 Mio. USD
  5.3 % Growth Overall Ad Spend projected
  4.1 % Growth TV Ad Spend projected
  3.4 % Growth Magazine Ad Spend projected
  2.0 % Growth Newspaper Ad Spend projected
13.9 % Growth Internet Ad Spend projected
15.1 % Magazines' Ad Share projected

Estonia 2012
Total Ad Spend 2012: 97 Mio. USD
  8.3 % Growth Overall Ad Spend projected
12.9 % Growth TV Ad Spend projected
  0... % Growth Magazine Ad Spend projected
  7.7 % Growth Newspaper Ad Spend projected
13.3 % Growth Internet Ad Spend projected
  4.8 % Magazines' Ad Share projected

Germany 2012
Total Ad Spend 2012: 24,441 Mio. USD
  2.0 % Growth Overall Ad Spend projected
  2.4 % Growth TV Ad Spend projected
- 1.0 % Growth Magazine Ad Spend projected
- 2.4 % Growth Newspaper Ad Spend projected
11.8 % Growth Internet Ad Spend projected
18.3 % Magazines' Ad Share projected

Hungary 2012
Total Ad Spend 2012: 847 Mio. USD
  1.7 % Growth Overall Ad Spend projected
  3.7 % Growth TV Ad Spend projected
- 2.3 % Growth Magazine Ad Spend projected
- 2.2 % Growth Newspaper Ad Spend projected
  4.8 % Growth Internet Ad Spend projected
15.1 % Magazines' Ad Share projected

Latvia 2012
Total Ad Spend 2012: 84 Mio. USD
  0.. % Growth Overall Ad Spend projected
  1.1 % Growth TV Ad Spend projected
  6.0 % Growth Magazine Ad Spend projected
- 4.6 % Growth Newspaper Ad Spend projected
  6.4 % Growth Internet Ad Spend projected
  8.5 % Magazines' Ad Share projected

Poland 2012
Total Ad Spend 2012: 2,378 Mio. USD
  5.6 % Growth Overall Ad Spend projected
  6.5 % Growth TV Ad Spend projected
- 3.1 % Growth Magazine Ad Spend projected
- 3.8 % Growth Newspaper Ad Spend projected
15.7 % Growth Internet Ad Spend projected
  8.7 % Magazines' Ad Share projected

Romania 2012
Total Ad Spend 2012: 441 Mio. USD
10.7 % Growth Overall Ad Spend projected
10.0 % Growth TV Ad Spend projected
  0... % Growth Magazine Ad Spend projected
  0... % Growth Newspaper Ad Spend projected
19.9 % Growth Internet Ad Spend projected
  4.0 % Magazines' Ad Share projected

Russia 2012
Total Ad Spend 2012: 8,236 Mio. USD
18.2 % Growth Overall Ad Spend projected
17.0 % Growth TV Ad Spend projected
12.0 % Growth Magazine Ad Spend projected
  8.0 % Growth Newspaper Ad Spend projected
35.0 % Growth Internet Ad Spend projected
  8.0 % Magazines' Ad Share projected

Serbia 2012
Total Ad Spend 2012: 224 Mio. USD
  0.5 % Growth Overall Ad Spend projected
  1.6 % Growth TV Ad Spend projected
  5.9 % Growth Magazine Ad Spend projected
- 6.1 % Growth Newspaper Ad Spend projected
20.0 % Growth Internet Ad Spend projected
  7.1 % Magazines' Ad Share projected

Ukraine 2012
Total Ad Spend 2012: 768 Mio. USD
14.5 % Growth Overall Ad Spend projected
15.7 % Growth TV Ad Spend projected
  9.6 % Growth Magazine Ad Spend projected
  6.0 % Growth Newspaper Ad Spend projected
38.9 % Growth Internet Ad Spend projected
13.0 % Magazines' Ad Share projected

More Information about the FIPP compendium 'World Magazine Trends 2011/2012' on 53 countries, here.

5-Jan-2012: Correction on Ad Share projected for 2012