Sonntag, August 26, 2012

Print + Digital Magazine Readers Are Social. Engage with Magazines, But Not for the Love of Content

Social media usage is rapidly transforming how magazines readers interact with and share magazine content. Not all publishers are on track and engage with their Social Media savvy users. To many still discharge 'content', ad slogans, sales pitches and count Likes and Follower.

GfK MRI's new Social Media Benchmark Study, commissioned by MPA [The Association of Magazine Media] looks at the impact of Social Media on the magazine reading experience of print and digital magazine readers, aged 18-34 ...

Full Result (tables, PDF)