Montag, Juni 03, 2013

ZenithOptimedia 's Top 30 Global Media Owners

via / more Release 28-May-2013 'Google takes top position in global media owner rankings' (PDF)
"The four internet media owners on our list (Facebook, Google, Microsoft and Yahoo!) generated US$49.2 bn in revenue from internet advertising in 2011, out of the total US$77 bn spent on internet advertising around the world. Google alone accounted for 49% of the world’s internet ad expenditure, while Yahoo! (in 15th position) accounted for 6%, and Microsoft (26th) and Facebook (27th) accounted for 4% each." ...