KidsVA 2014: Die Markt-Media-Studie für junge Zielgruppen

Die KidsVerbraucherAnalyse (KidsVA) erforscht seit mehr als 20 Jahren das Medien- und Konsumverhalten von Jungen und Mädchen im Alter von 6 bis 13 Jahren. für die KidsVA 2014 wurden Doppelinterviews in 1.660 Haushalten in Deutschland jeweils ein Kind und ein Erziehungsberechtigter befragt. Für Kinder im Vorschulalter (4 - 5 Jahre) wurden ausschließlich Elterninterviews (397) geführt.

Trotz vielfältigen digitaler Angebote und der Nutzung durch Kids stehen Bücher und Zeitschriften noch hoch im Kurs. Nach der KidsVA 2014 lesen 77% der 6- bis 13-Jährigen in ihrer Freizeit mindestens einmal wöchentlich in einem Buch (2013: 81 %) und 74% der 6 - 13 jährigen lesen oder blättern in Zeitschriften, in 2013 waren es noch 82 %, eine deutliche Abnahme.

Aus den Ergebnissen (Präsentation auf der Pressekonferenz 12-August-2014)




97 % der Kids im Alter von 10 - 13 Jahren nutzen das Internet (2013: 94 %) und immer mehr Kinder sind (fast) täglich im Internet.



Das Internet wird von Kindern nicht nur zum Spielen genutzt. 40 % geben an, dass sie mehrmals in der Woche ins Internet gehen um Informationen für die Schule zu recherchieren ( + 10 Prozentpunkte gegenüber dem Vorjahr). Es folgen eMails lesen / schreiben ebenfalls mit 40 % ( 4 Prozentpunkte weniger als 2013) und mit 38 % Musik hören.  



Der Besitz eines Handy / Smartphone ist in allen Altersgruppen gestiegen. Von den 10 - 13 jährigen geben 80 % der Befragten an ein eigenes Handy / Smartphone zu besitzen. 





Quelle: KidsVA 2014, Egmont Ehapa Media

Der Berichtsband der KidsVA 2014 kann auf egmont-mediasolutions.de erworben werden

Can you compare the eBook Revolution with the Paperback Revolution

The answer of Hachette's CEO Michael Pietsch to the Amazon readersunited.com appeal has sparked the discussion of how different or how similar this two revolutions which have and which will change the business and democratizing reading for ever are.

Matthew Ogle has recorded the Paperback revolution 1935 - 1960 on straightforward facts. Mentioning of how furious publishers, booksellers and book-culture advocates where about Paperbacks ... more here

Michael Pietsch explains the Paperback revolution as a well-thought, financially logical step by publishers in making the most money for out of marketing the cultural good of literature

The invention of mass-market paperbacks was great for all because it was not intended to replace hardbacks, but to create a new format available later, at a lower price.

The auto-response letter of Michael you find here

Edward Robertson points to the weakness /  fallacy of Michael Pietsch arguments and concludes that Michael (or his PR staff) either doesn’t know about the history of his own industry, or is openly lying to the public about it, to the people complaining about Hachette's quarrel about pricing ideas of Amazon

Well, technically, it isn’t false — it’s true that mass market paperbacks weren’t invented to replace hardbacks. But they weren’t published in the modern fashion, with a publisher releasing them months after the more expensive hardback. Rather, paperback rights were purchased by competing publishers who were able to sell their paperbacks for 10% of the price of the original hardcovers.

In other words
Paperbacks were invented to disrupt the hardcover industry...  more

In short:
eBooks are invented to disrupt the paper book industry, whether you like it or not

eBook = Verwahrlosung + Verflachung

Déjà Vu ? Wenn wir uns nicht im Geltungsbereich des #LSR befänden, hätte ich natürlich auch gerne direct auf Cicero und Buchreport verlinkt ... so nutze ich das Blog des geschätzten Kollegen Helmut von Berg 'Publishing'.

Die Digitale Verflachung - ein Dramolette in 3 Aufzügen @hvonberg http://t.co/KzsSGT7OgZ https://t.co/8vzwde9JoB
— Hugo E. Martin (@hemartin) August 11, 2014

Gartner's 2014 Hype Cycle for Emerging Technologies

It's the 20th Anniversary of the Gartner Hype Cycle and maps the journey to becoming digital businesses, identifying and employing the right technologies at the right time.

From the release 11-August-2014:

The Hype Cycle for Emerging Technologies report is the longest-running annual Hype Cycle, providing a cross-industry perspective on the technologies and trends that business strategists, chief innovation officers, R&D leaders, entrepreneurs, global market developers and emerging technology teams should consider in developing emerging-technology portfolios.  

"The Hype Cycle for Emerging Technologies is the broadest aggregate Gartner Hype Cycle, featuring technologies that are the focus of attention because of particularly high levels of hype, or those that Gartner believes have the potential for significant impact," said Jackie Fenn, vice president and Gartner fellow. "Enterprises should use this Hype Cycle to identify which technologies are emerging and use the concept of digital business transformation to identify which business trends may result."   more

The next stage of development, according to Gartner is

Stage 5: Digital Business

Digital Business is the first post-nexus stage on the road map and focuses on the convergence of people, business and things. The Internet of Things and the concept of blurring the physical and virtual worlds are strong concepts in this stage. Physical assets become digitalized and become equal actors in the business value chain alongside already-digital entities, such as systems and apps. 3D printing takes the digitalization of physical items further and provides opportunities for disruptive change in the supply chain and manufacturing. The ability to digitalize attributes of people (such as the health vital signs) is also part of this stage. Even currency (which is often thought of as digital already) can be transformed (for example, cryptocurrencies). Enterprises seeking to go past the Nexus of Forces technologies to become a digital business should look to these additional technologies:

Bioacoustic Sensing; Digital Security; Smart Workspace; Connected Home; 3D Bioprinting Systems; Affective Computing; Speech-to-Speech Translation; Internet of Things; Cryptocurrencies; Wearable User Interfaces; Consumer 3D Printing; Machine-to-Machine Communication Services; Mobile Health Monitoring; Enterprise 3D Printing; 3D Scanners; Consumer Telematics.

See also
Hype Cycle for Business Intelligence and Analytics, 2014
Hype Cycle for Content and Social Analytics, 2014
Hype Cycle for CRM Customer Service and Customer Engagement, 2014
Hype Cycle for CRM Marketing Applications, 2014
Hype Cycle for CRM Sales, 2014
Hype Cycle for Digital Commerce, 2014
Hype Cycle for Digital Marketing, 2014
Hype Cycle for the Internet of Things, 2014
Hype Cycle for Mobile Applications and Development, 2014
Hype Cycle for Mobile Device Technologies, 2014
Hype Cycle for Open Source Software, 2014
Hype Cycle for Social Software, 2014

and more Hype Cycle 2014 at gartner.com