Mittwoch, Dezember 10, 2014

World Magazine Trends 2015: Asia-Pacific Region (III.)

From the new edition of FIPP's World Magazine Trends 2014/2015
[data from ZenithOptimedia]:

The Asia Pacific region is the most populated region with more than 50 % of all people on earth. In Advertising the Asia-Pacific region is second after North-America and could advance to the first place before 2020.

Ad spending will grow about 7,3%. newspaper remain stable, whilst magazine will decline further (- 1,3 %) and Internet advertising will grow about 19,8 %. Growth will come from mostly from China, India, Indonesia.

Advertising Spend 2015 in Asia - Pacific (selection)

More about the WMT Report

FIPP's Annual Compendium The World Magazine Trends Report 2014-2015 provides - on over 460 pages - covers key industry data on a global, regional and country-by-country (46 countries, see Table of Contents) basic data for the consumer and B2B magazine media business. Data on advertising spending (by ZenithOptimedia) for B2B + Consumer Magazines as well as circulation figures (by PricewaterhouseCoopers) from the past and and forecast to 2016.

Data about digital media, include Internet penetration and mobile penetration, plus eReader and Magazine website listings ...  more