Folio: Mag teamed up with Hallmark Data Systems to find out how media companies are applying their resources against a diversified product portfolio to generate more growth. It looks like that quite a few publishers (even in the U.S.) are still in a "wait and see" mode and/or are not ready for the "big steps" demanded by market developments and the needs, wants and processes in the ecosphere serviced...
more / via at
folio: (January 8, 2016)
Let me share some charts from the study:
Revenue Sourcing Trends (U.S.)
Revenue Sources - the next 3 years (U.S.)
Investments planned - next 12 months (U.S.)
Launches forseen, planned (U.S.)
Make sure you check the commented presentation at folio:
here
