Still open for appointments to supervisory, administrative and industry advisory boards from companies who know where they want to go. Inquiries welcome from media, IT & C companies, and Startups as well as in the context of internationalization projects.

Sie können hier auch im Archiv des Blogs Hugo E. Martins on Media + Marketing recherchieren. In über 5.000 Postings der Jahren 2004-2018 zum Themenbereich Media + Marketing + Internet.

Und für historisch Interessierte, im mcc consulting Web, eMartin.net, Newsletter Archiv ab 2000 zu den Themen wie oben.

Als Unternehmensberatung unter der Marke mcc consulting / eMartin.net habe ich von 1983 bis 2018 zahlreiche Unternehmen und Organisationen beraten, Führungskräfte und Projekte gecoacht, Konzepte entwickelt und ihre Implementierung begleitet sowie Kunden, Interessenten und Kollegen mit Ideen und Informationen für Media, eCommerce + Marketing versorgt. In-Person, offline und online in Deutschland und International.

Danke für Ihr Business in den letzten 35 Jahren, machen Sie's gut, öfters richtig als falsch und immer mit vollem Engagement und Freude!

Gerne stehe ich noch immer bereit für ausgewählte Berufungen in Aufsichts-, Verwaltungs- und Industriebeiräte von Unternehmen, die wissen, wohin sie wollen. Weiterhin willkommen sind Anfragen von Medien, IT & C Unternehmen und Startups sowie im Rahmen von Internationalisierungsprojekten.

Mittwoch, März 23, 2016

Post-report: FIPP Digital Innovators’ Summit 2016, Berlin (I)

The 9th FIPP DISummit with more than 600 partizipants from 39 countries and nearly 60 speaker contributing, presenting and discussing has closed its doors - but the work is just beginning and must continue and be intensified. There was quite a lot of reporting going on from the DISummit 2016 in Berlin. During the summit a.o. on Facebook, Twitter #DISummit, FIPP's News site and certainly more to come in the coming weeks..  

My main event was Juan Señor, partner, Innovation Media Consulting Group, UK introducing the Innovation in Magazine Media 2016-2017 Report, shareing insights and assumptions from one year of research and consulting worldwide by the Innovation Media Consulting Group .

Summary

7 Keys to Success - any transformation must be based on

1. Days when digital had the audience but not the revenue are over

2. Display digital ad business model is dead

3. Controlled distributed content is a must

4. Mobile = different content for different platforms

5. Frequency is now everything

6. Only physical change will bring about conceptual chance

7. Trend watching is more important than metric watching


In his talk he insisted that Mobile is not (another) platform, but a new medium. Of course he is right and you can't stress this enough in innovation projects with the industry. Btw., it reminds me on those days, where Radio people thought that TV is just another form of Radio broadcasting, but with pictures - and used it these way and had to learn how to use the full potential of TV.

Along Goggle’s term Micro-Moments (introduces by Sridhar Ramaswamy, Spring 2015) he pointed to the fast changing rules for content, advertising and services to get, fill and get micro moments (I want to know, go, do, buy) and me moments (I want to spend time on, with...) - [in a mobile world].

Juan urged publishers and publishing specialists to go on social platforms and news platforms to get in front of huge audiences, with speedy delivery and massive sharing. But [try to] making sure that you have as much ad format and placement/surroundings control [influence] as possible - keep pushing and make sure that the model of revenue sharing is reasonable, and your partner delivers a maximum of rich audience data, you are comfortable with.

[Break out: See Ralf Kaumann's presentation: The good, the bad and the ugly of distributed content strategies from Facebook Instant Articles, Google AMP and Apple News. (PDF)

But Juan also warned publishers that metrics is not the only answer nor the garantee to succeed and recommended (early) trendspotting - early in, early out - as the royal road to take.

With courtesy of speaker Juan Señor, FIPP and VDZ here is his full presentation from the DISummit 2016 of Juan Señor, John Wilpers and Jan Antonio Giner survey and analysis from the Innovation Media Consulting Group.




More:
FIPP Digital Innovators’ Summit 2016, Berlin (II) - 360° Video, 3D, UAV, VR, WT
FIPP shared most presentation charts from the #DISummit here | Videos here .