Posts mit dem Label ABM werden angezeigt. Alle Posts anzeigen
Posts mit dem Label ABM werden angezeigt. Alle Posts anzeigen

Dienstag, August 07, 2007

ASBPE National Award Winners in B2B / Fachmedien

Die American Society of Business Publication Editors (ASBPE) hat die Gewinner für 2007 bekanntgegeben. In den Kategorien Editorial, Design, Web ...

Magazines of the Year
- Gold für Public CIO & Builder

Web Site Publication of the Year
- u.a. Overall B2b Blog Gold für Brian's Brain (EDN)
- u.a. Interactive Community Gold BusinessWeek.com

Multiplatform
- Gold für CFO

Und die Gewinner wandern - wie jedes Jahr - in meinen Folder für Best Practice Beispiele für B2B Media (auch wenn sich mir nicht bei allen Gewinnern erschliesst, warum diese - und andere es nicht - auf diese Liste geschafft haben.

Das gilt übrigens auch für die 2007 TABPI Awards der Trade, Association and Business Publications International Association, die bereits Anfang Juli vergeben wurden.

Wie in den vergangenen Jahren kam der Tipp vom unserem geschätzten Kollegen Paul Conley (paulconley blog)


Ich schreibe gerade an einem Paper 'Wie Fachmedien von Social Media profitieren können'. Wer kennt gute (und schlechte) Beispiele dafür, wie Fachmedien Social Media Ideen und Tools 'vorbildlich' nutzen? Wer könnte, möchte eine Casestudy beisteuern?

Ideen, Hinweise, Tipps und Bewerbungen (gerne auch vertraulich) bitte als Kommentar hinterlassen (oder per eMail)

Donnerstag, Mai 10, 2007

India Presents Ripe Opportunity For B-to-B Media Companies

said Chandu Nair, president-director of the Scope e-Knowledge Center at American Business Media’s Spring Meeting last week, according to Matthew Schwartz:

The good reasons Chandu Nair gave:

- the industry is poised for growth (means: it is quite small today)
- English is the predominant language (means, you could start to publish in English language)
- India loosened its media regulations in 2004 (that was quite a while ago)
- India also has 600 million people under age 25 (how great for a b2b publisher ;-) ..)
- markets in demand of biotechnology, health care, hospitality, infrastructure and real estate (among others - see below)

But he also warned:
... patience is required to go-to-market in India because it may take (U.S.) publishers up to eight years to break even, ...

via / see the complete article from Matthew Schwartz at btobonline.com

And this is my take:
Dont expect, that India B2B Media will grow much on wood and pulp publishing ...

Maybe my friend Krishna Tewari (General Manager Infomedia India, and past college, when we started CHIP, MM in India) allows me to share two charts he used in his presentation 'B2B Media’s role in Indian trade business market', actually in Guangzhou, China:

India - Key growth sectors


Leading B2B title and publisher in India

If you want a copy of his presentation, want to know more about India B2B Media and / or get in contact, just leave a comment or eMail me.

Earlier entry:
India AdEx study: Advertising Trend in Print H1 2006

India AdEx Study: Advertising Trends in Print (Part 2)

Donnerstag, Oktober 19, 2006

Learning about B2B China - ABM Leadership Tour To Beijing

About 20 publishers, interested in B2B China joint the American Business Media Association (ABM) Leadership Tour to Beijing.

I hope they learned a lot and especially the lesson, that things are moving fast in publishing China and if they want to play an active role, they have to hurry up, learn fast (from China) and move swiftly!

Snowp Lin, a former collegue and friend, gave the visiting group a short summary on

China B2B Magazine and Online Services for Engineers


Download Presentation 25 pages (PDF)

If you need some more expertise and/or a helping hand, please contact Snowp or Hugo at mcc.


Addendum
Paul Woodward has more:
Chinabyte.com worth $50 million

ABM's E-News report

Mittwoch, September 20, 2006

VDZ Studie über den Fachzeitschriftenmarkt Indien

Der Verband Deutscher Zeitschriftenverleger (VDZ) verspricht "eine fundierte Basis für Investitionsentscheidungen auf dem indischen Zeitschriftenmarkt"

Schwerpunkt der Veröffentlichung sei, so lobt der VDZ die englischsprachige Studie aus, der Markt für Fachmedien. Zunächst würden auf Basis der verfügbaren (?) Daten die gesellschaftlichen, politischen und wirtschaftlichen Rahmenbedingungen detailliert(?) beschrieben. Daten zum Werbe- und Lesermarkt fehlen ebenso wenig wie Informationen zu Erstellung, Druck und Vertrieb von Zeitschriften.

Darüber hinaus gibt es auf den 40 Seiten:
- Unternehmensprofile indischer Fachverlage
- Beschreibungen von 60 englischsprachigen Fachtitel mit Copypreisen, Segementzugehörigkeit, Adressen sowie Ansprechpartnern
- die Entwicklung einzelner Industriezweige dargestellt.
- eine Marktbewertung sowie eine Chancen- und Risikoeinschätzung.

Wie man den indischen Fachmedienmarkt und die oben aufgeführten Detailinformationen auf insgesamt 40 Seiten unterbringt? Aber sehen Sie selbst:

Die Studie gibt es als PDF-Version zum Preis von 208,80 Euro für VDZ-Mitglieder und 290 Euro für Nichtmitglieder beim VDZ.

Nähere Informationen Kai H. Helfritz (VDZ), Fon: +49 (30) 72 62 98-117 oder per eMail

Die Orginalmeldung

Einen Guide 'Business Media Opportunities in India' (PDF) gibt es übrigens auch von American Business Media - erstellt durch Paul Woodward.

Wenn Sie erfolgreich in Indien tätig werden wollen, wenn Sie sich vertrauensvoll an unseren Koop-Partner Paul Woodward (BSG Asia) oder hier in Deutschland an Hugo E. Martin.

Mittwoch, September 06, 2006

Die Anfänge der Fachpresse in Deutschland

Die American Business Media Association (ABM) läßt im Rahmen der '100' Jahrfeiern

ABM 100 - American Business Media - A Century moving Business Forward

Bill Hogue ein 'Coffee Table Book' über die Geschichte der Business Medien schreiben.

Das wird sicher eine sehr 'amerikanische Business Mediengeschichte' und deshalb habe ich gleich einmal nachgefragt, was denn die Deutsche Fachpresse (im VDZ) über die Anfänge der Fachpresse weiß bzw. in ihren Archiven hat und ich habe für 10 Minuten im Internet recherchiert.

Ernüchtert vom mageren Ergebnis der Internet-Recherche habe ich mich dann an einen ehemaligen, sehr geschätzten Kollegen Gerhard Kase erinnert (der es sicher nicht immer leicht mit mir und meinen 'unkonventionellen' Ideen hatte). Kase war Mitte der 60er Jahre und bis weit in die 80er Jahre als Werbeleiter beim Vogel Verlag tätig, hat sich in den Fachverbänden für die Professionalisierung der Fachwerbung engagiert und war als Redner geschätzt. Nach seiner Pensionierung hat er noch viele Jahre das Archiv des Vogel Verlages geführt und ausgebaut.

Aus dieser Tätigkeit heraus hat er auch in 1991 die Herausgabe der 100 Jahre Schrift Vogel's

Miteinander erfolgreich 1891 - 1991

geleitet und die Anfänge der Fachzeitschriften in Europa wie folgt beschrieben:

"Mit beginnender Neuzeit und ihrer gesteigerten Wirtschaftstätigkeit tritt das Problem, wie man Angebot und Nachfrage besser zusammenbringen könne, mehr und mehr in den Vordergrund. Bereits Ende des 16. Jahrhunderts berichtet der französische Philosoph Michel Montaigne von der wirtschaftspolitischen Idee einer zentralen Nachrichtenstelle zur Förderung von Handel und Gewerbe. Das ist an sich nichts Neues; was fehlt ist ein Medium, das umfassend, schnell und weiträumig über den Markt informiert.

Aber es soll noch etliche Jahrzehnte dauern, bis Thoephraste Renaudot als Generalkommissar für das Armenwesen in Frankreich mit seinem "Büro D'Adresse" den Gedanken einer Erfassung des Güteraustauschs wieder aufgreift. Dieses Büro wird zum Markstein in der französischen Pressegeschichte, denn hier erscheint 1631 (Anmerkung: es war der 3. Juli 1631) die erste Ausgabe der berühmten "Gazette". Die erste Marktzeitschrift, das erste Offertenblatt ist geschaffen.


Source: gallica
Renaudot findet bald Nachahmer. 1637 erscheint in London der "(London) Intelligencer", der wenige Jahre später aufgrund enger Bindungen Hamburger Kaufleute zu den britischen Inseln eine hanseatische Entsprechung findet: Seit 1673 bringt der "Relations-Courier" in seiner Rubrik 'Kaufen und Verkaufen' Orientierung über die Marktlage.

Aber nicht der Hamburger 'Courier' bestimmt in der Folgezeit das Gesicht wirtschaftlich orientierter Medien, sondern die Anfang des 18. Jahrhunderts herausgegebenen "Intelligenz-Blätter", die sich enger an das französische Vorbild halten .... "


Leider hat diese Ausgabe kein Quellenverzeichnis und Gerhard Kase kann ich nicht mehr fragen, er ist am 20. November 2001 im Alter von 82 Jahren verstorben.

Also habe ich weitergekramt und Peter Johanek's "Die Vogel Story" aus dem Jahr 1972 gefunden, in der die Anfänge der Fachpresse noch detaillierter beschrieben sind und die, wie es sich für einen Wissenschaftler gehört, auch mit Anmerkungen und umfangreicher Biographie ausgestattet ist.

Dort wird dann auch der eigentliche Beginn der gewerblichen Fachzeitschriften mit dem Erscheinen des "Börsenblatt des Deutschen Buchhandels" in 1834, als dem ersten Branchenblatt eines einzelnen Berufs- und Industriezweigs, angegeben.

Die rasante Entwicklung der Fachpresse zeigt folgende Statistik zum Bestand an Fachtiteln in D:
(aus Johanek’s Die Vogel Story

Titelanzahl (im Jahre ...)

Jahr 1867: 1140
Jahr 1874: 1855
Jahr 1880: 2727
Jahr 1890: 2994
Jahr 1900: 4820
Jahr 1910: 5861


Die Aufbereitung der Geschichte der Fachzeitschrift (und nicht nur als Auftakt für eine Verlagsstory) wäre eine lohnende Aufgabe, auch hier in Deutschland. Oder?

P.S. 1)
Die Kommentarfunktion des Blogs eignet sich prima für Hinweise, Anmerkungen, usw.


P.S. 2)
Internet Recherche
Viele deutsche Verlage, haben natürlich für ihren Gründer, einen oder erste Zeitschriftentitel, den Verlag einen Blick in die Anfänge im Internet publiziert eine zusammenfassende Darstellung ist mir (bisher noch nicht aufgefallen).

Für die Schweiz macht Martin Stadelmann, macht einen Rundumschlag zur Geschichte der Fachpresse
SFJ - AJS - AGS - Geschichte der Fachpresse

DSpace at Rice University
Early History of Newspaper (PDF)

Donnerstag, Juli 27, 2006

B2B Editors and Blogs - Who Cares?

Fellow-B2B Blogger David Shaw (B or not 2B - A Business Media Blog) thinks that all who care about their readers and user community, care about the success of their publishing venture and / or care about keeping their job should also care and get the benefit out of blogs.

He gave a convincing presentation 'The 15 Minute Case for B2B Blogging in 30 Minutes' at the national ASBPE Conference (American Society of Business Publication Editors).

He offers the presentation as download on his blog (the 15 Minutes one), but you can look around on his and other fine B2B blogs (see my Blogroll) to crasp the other 15 Minutes, or get some private sessions.

Samstag, Juli 01, 2006

ABMs New Business Media Study by Harris Interactive

I had a first look at the Harris Interactive Business Media Study for American Business Media (ABM) presented last week at Bloomberg LP.

ABM calls the study on the B2B end-user mindset groundbreaking and remarkable. Do not expect from the Association of Business Media to commission and present a study that finds Business Media a relict from the past or close to dead. The new Harris Business Media Study sees "B-to-b magazines [...] as the most trustworthy source of information, and were mentioned as the single most reliable source, (trade press) Web sites valued for their immediacy and Trade shows "as the best at raising awareness of products".

The results is based on data from 588 interviews (28 each for 21 BIN Categories) - 96 % of them identifying themselves as business media reader ... on average the were reading 4.2 B2B magazines and visiting 7.4 B2B websites in the past month prior to the interview ...

Harris Interactive calls the study representative for all B2B media categories (21 BIN or 22/20) and the whole industry, they asked all the question advertisers and agencies have on their mind (at least the should have at the publishers wish). I would need more information on the methology establishing data in the interview, to understand the outcome and I am sceptical about the validation of the 2001 - 2006 comparision.

In any case, worthwhile looking at ..


enlarge

See the press release called 'News on Print'
(the naming is telling about the predominant mindset at ABM)

See and study the Harris Business Media Study
(a 71 page powerpoint presentation)

Dienstag, Juni 13, 2006

ABM Spring Meeting: Vertical Search, Going Digital, Tradeshows

Die Verband der amerikanischen Fachmedien 'American Business Media' hat einige Präsentationen des 2006 Spring Meeting (May 7 - 10) online zur Verfügung gestellt:

Keynote-Präsentationen

- Scott Moore (Yahoo) über die Yahoo's Content Strategy
- Sean Finnegan (OMD Digital) zur Digitalen Zukunft

Die Kurzpräsentationen zu den Podiumsdiskussionen

- Vertical Search
mit John Lervik (Fast), Doug Stotland ( Microsoft) und Jake Winebaum (Business.com)

- Making the Digital Promise a Reality
mit Jason Young (Ziff Davis), Bob Maund (Business.com), Mitch Rauda (Hanley Wood) und Dan Schwartz (Digital Magazine News)

- Trade Shows: Bringing the brand to life
mit John Failla (VNU), Jason Young (Ziff Davis) und Bob Maund (BusinessWeek)

hier

Mittwoch, Juni 07, 2006

Business Media: Don't Read It, Devour It!

via Media Daily News (7-June-2006):

"At a time when demand for business-to-business media appears to be inching up, the business media industry is kicking off a big advertising push designed to raise its awareness on Madison Avenue. The effort being announced today by trade organization American Business Media, features a new ad campaign created by New York-based DiMassimo Inc., and focuses on the influential nature of B-to-B media outlets [...] " more.

ABM Press release

Campaign motto and graphic representation:
"Business Media. Devoured by the Influential"



The copy:
"Decision makers crave information. That’s why they are deeply engaged with business media. A print message as part of an integrated campaign, in front of this involved audience, raises brand awareness and delivers quality leads and purchases. Providing nourishment for their minds and fuel for your ROI. To learn more, read the Forrester study at abmintell4.com"

Here one of ABM's (unpaid) online ad



How and where might this story end? Like MPA's last years campaign?

Dienstag, Mai 09, 2006

ABM's Strategic Plan for a Fast-Changing World of Business Information

American Business Media (ABM) - under its leadership the of Gordon T. Hughes - is often ahead in its strategic plans and idea's to help their members to profitable growth (in comparison with other publishing associations anyway) - execution has sometimes room for improvement.

Here is their new 2-years strategic plan, approved during the ABM’s Spring Meeting (Folio:'s daily newsletter) in Scottsdale, AZ.


Full quote from ABM's release:

"The marketplace has changed again becoming increasingly more integrated, digital and complex. This ambitious Plan strives to take American Business Media members and the association to a new plateau. In this new environment, the driving goal will be to help our members develop a taxonomy and framework to successfully adapt and grow their businesses.

“As ABM embarks on this new Plan, we do it with a sense of excitement and enthusiasm, said Gordon T. Hughes, president/CEO of American Business Media. “We recognize the important role the Association can play in helping our members better understand this new environment and be successful, measured in terms of content delivery, revenue and profitability.”

This new Plan leverages the following industry drivers:

• The end-user (reader, viewer, attendee), like never before, is seizing control and determining how and when they receive information

• Whether you refer to offerings as content, information, knowledge or solutions, the Editor and their ability to deliver the brands’ promise across multiple platforms is more critical than ever before

• Today, magazines are still vibrant brands and this equity has sustaining value

• The increased importance and expanding array of the face-to-face delivery platform is a robust, growing and critical part of information offerings

• The new digital world
-Is the fastest growing part of our industry
-Offers the greatest potential for long-term strategic rewards
-Encompasses today’s: Internet delivery, Rich Data, Rich Media, Vertical Search and other elegant offerings (some in view and some not yet defined)

• New delivery platforms are being discovered and others rapidly evolving

• In recognition of this evolving environment, ABM will leverage its resources to empower member companies to seize the strategic opportunities

One driver I miss in ABM's statement: Folksonomy ...

Folksonomy, something their reader / partner (formerly called audience) have started to embraced already.

Mittwoch, Dezember 21, 2005

A New Communications Podcast Directory

The New Oxford American Dictionary designated Podcast as the 'Word of the Year' and the New Communications blogzine started yesterday with a list of interesting New Communication Podcasts.

This list includes among others:
Across the Sound
Each week marketing gurus Joseph Jaffe and Steve Rubel discuss the world of new marketing, media and PR on the Across the Sound podcast.

Blawgzine.com Podcast
Analysis and commentary on the law as it relates to evolving communications tools and technologies and the media. Hosted by Elizabeth L. Fletcher.

Digital Masters
At Digital Masters experts discuss how technology is changing the business of media. By the Ecast.

Doc’s Podblog
Doc Searls houses personal podcasts and show notes

Drew B's take on tech PR
Tech PR blog - Inside opinion on the media, news, and technology pr

For Immediate Release: The Hobson and Holtz Report
Twice a week (Monday and Thursday) Neville Hobson & Shel Holtz discuss about what they think is important for communication professionals (and more and more listener join in with their comments)

More ... (the complete list)

Sonntag, Dezember 04, 2005

The B2B Digital Marketing Shift

A study, conducted for American Business Media (ABM) by Forrester Research. The following graph is from emarketer.com (open until 28-Dec-2005)



more from eMarketer

Montag, Juli 04, 2005

India: It's Launching Time

In his monthly Indian Media Observer (July 1, 2005) - Chronosphere’s CEO Bhupesh Trivedi - reports about

India Today group launches Indian edition of 'Scientific American'
The world's foremost and oldest science and technology magazine published since 1845 will be now printed by the India Today Group as the Indian edition of Scientific American. In India, the title will be known as Scientific American India and will have the insight of current trends in the fields of science and technology and their relevance to the daily lives of people.

Management guru Arindam Chaudhari launches 'Business & Economy' magazine
After authoring books and directing films, management guru Arindam Chaudhari has launched a fortnightly magazine, Business & Economy (B&E). According to him, it will be positioned as the most influential business and economy magazine.
The magazine has been priced at Rs 10 (US cents 27).

Jasubhai Group to launch fortnightly magazine 'CTO Forum' in August
The Jasubhai Group is planning to launch a fortnightly magazine addressing the community of CIOs and CTOs, titled 'CTO Forum' (CTOF). The launch is scheduled for August 2005, and the publication hopes to circulate 30,000 copies of the magazine initially and scale up thereafter.

from IMO July 1, 2005

Chronosphere's Website and Subscription for the IMO Newsletter

Freitag, Juli 01, 2005

Markets Do Respond to Quality Product

Martha Spizziri is posting some notes about the ASBPE National Editorial Conference on the ASBPE Boston Blog (ASBPE = American Society of Business Publication Editors).

She wrote about the ASBPE National Award on the Boston Blog (and of course you can read about that on the national ASBPE Website).

And she delivers an excerpt of the keynote from Tony Silber - yes, the guy who was Editor-in-Chief and later publisher of Folio, than a driving figure behind the start of M10: (under Red 7 Media) and is now back in charge of Folio: (don't forget the M10: colon!)

I hope Martha doesn't mind, that I copy her report here:

Tony Silber: In a Down Economy, Markets Really Do Respond to Quality Product

"In his keynote speech at the ASBPE National Editorial Conference, Tony Silber aimed to demonstrate with a real-life example that a magazine can not only launch and stay in business, but actually beat out the competition, even in the current lukewarm economy.

You probably know that Silber, a former editor and publisher at Folio: magazine, helped start the magazine-industry publication M10 under the company umbrella of Red 7 Media. The pub launched as a web site in March 2003. A print edition followed in June '03. M10 (the name signifies "Magazines to the 10th power") was a direct competitor to Folio:, which was then owned by Primedia Inc.

According to Silber, M10 was a very bare-bones proposition at the start. "I was employee Number Two," Silber says. "It was literally two guys in a basement. … The first media kit was a Staples folder with two PDFs on one side and three PDFs on the other side."

Yet within a year, M10 was the ad-page leader in the field (beating not only Folio: but another startup, Crain Communications' Media Business). Was M10's per-page rate lower vs. Folio:'s, and could that have been a factor? I'm guessing yes. Still, in August 2004, the team behind the year-old M10 acquired sole responsibility for the management of 32-year-old Folio:. (Primedia still retains a minority stake in the property.) Red 7 Media combined the two magazines, keeping the M10 look and content - M10 did not take on any of Folio:'s editorial staff - and renaming it Folio to take advantage of the familiarity of that brand.

The conclusion Silber drew from M10's success was this: Markets respond to quality, even in a down economy (a sentiment shared by David Silverberg, editor of year-old homeland security magazine HS Today.) Silber says M10's quality showed in both editorial content and marketing strategy. Under Primedia, he says, Folio:'s content was "Manhattan-centric. It was largely about who's eating lunch with Tina Brown." Silber aimed for more relevance with M10. On the ad side, the philosophy was to sell marketing services and help with business development, rather than focusing narrowly on selling ad pages. Another factor in M10's
favor, he believes, is that from the start it was a multimedia resource, with a web site, a print issue, and an email newsletter.

Publishing Industry Outlook
It's nice to know that a new magazine can make it in a down economy. But Silber thinks an economic recovery is on tap for the magazine business in second half of the '00s. He's seeing renewed investment and activity - for instance, American Business Media memberships are up, and so is attendance at the Folio: show. Other predictions, at least for the B2B side of the industry, are a little less sanguine.

Silber also believes that entrepreneurship will be a strong trend in magazine publishing. As it happens, entrepreneurship is the planned topic of our first fall chapter event."



In short: If you want to be liked for your service to your industry, care for and serve the needs and wants of your industry and the industry will take care of you! Want you to be with them, in good and bad days, because they feel, they are much better off with you, your services and your expertise!

I heartily recommend anyone in the business to read Folio: Online or / and Offline

Samstag, Mai 21, 2005

MediaPace - ein Wahrnehmungs- oder doch ein Erkenntnisproblem?

Am 5. Mai habe ich ich ABM (American Business Media) für ihr beispielhaftes Engagement und den "frühen" Start mit RSS & Blogs MediaPace und ich habe das zur Nachahmung empfohlen.

Ob dies nicht zu voreilig war, muss ich mir jetzt noch einmal überlegen. Und es wird wohl in erster Linie an dem weiteren Verhalten der Verantwortlichen bei ABM liegen, ob das Ganze zu einem Schuss in den Ofen und zur Blamage oder zu einem überlegtem, erfolgreichem Schritt wird.

Der (auch von mir) als Garant für das Gelingen genannte "Vorsitzende des Arbeitskreises für Blogs" Rex Hammock, hat sich zwar inzwischen (mehrfach) auf MediaPace zu Wort gemeldet und um Geduld und Nachsicht gebeten, aber zwischen den Zeilen kann man (wenn man denn will) den verschiedenen Statements entnehmen, dass es auch zwischen ihm und der ABM oder zumindest Steve Ennen dem "Director of Communication" Unstimmigkeiten gibt.

Siehe dazu den Beitrag in Folio:

Die Diskussion und den voll daneben liegenden "so-etwas-tut-man-nicht" Verteidigungs- und Angriffsbrief von Steve gibt es hier bei Paul Conley


Danke Paul und bitte nicht locker lassen - wir wollen, wir brauchen den Erfolg des ABM Blogs MediaPace!

Dienstag, Mai 10, 2005

Digital is in the Driver's Seat of B2B Media

From our Network Partner EPS London in EPS INSIGHTS: 10/05/2005



Steve Sieck, Managing Partner of EPS-USA, reports in EPS INSIGHTS from last week’s American Business Media Spring Conference and sees

Digital - in the Driver's Seat of B2B Media

The plenitude of financial intermediaries at last week’s American Business Media Spring Conference testified to the renewed vitality of the sector. Another notable theme, related to the apparent deal-making momentum, was the extent to which the industry leaders have integrated internet media with their core operations.

The conference took place against a backdrop of Hanley Wood’s imminent sale, Primedia’s sizeable B2B group in play, and a good number of other active and recent privately-handled, middle-market deals. And the movement toward increasingly internet-focused strategies was striking.

During the dot-com era, internet operations rarely achieved anything like integration with the core publishing business; now, the leading “traditional” B2B publishers describe a generational shift in which valued, long-serving editorial and sales talent in many cases has opted out of the internet revolution, to be succeeded by a new, net-savvy managerial cohort.

While most of the still-plentiful independent, family-owned B2B publishers are committing to digitally-led business models, not all have the skills required for cultural change. And, as one speaker remarked, to build great network communities for your customers you need great network communities of your own.

The ABM program abounded in examples of the new digital B2B business models, and the cultural challenges they often present. ... McGraw-Hill’s Aviation Week Intelligence Network, ... PennWell, ... Penton’s, ... Reed Business Information, ... VNU Billboard ....

for more visit EPSLTD or contact eMartin Partner.net

Mittwoch, Mai 04, 2005

Fachpresse: American Business Media bietet einen RSS Feed und gründet eine Kommission zum Thema Weblogs

American Business Media (ABM) - das US Gegenstück zur Deutschen Fachpresse - bietet jetzt auch einen RSS News Feed (jetzt gleich abonnieren!) und plant für nächste Woche den Start eines Blogs!

Rex Hammock, who will be in charge of this committee, writes on his rexblog.com:

"I don't know much more than that, except that I'm the committee's chairman. As the committee was announced this morning to the CEOs and senior management of most of the nation's (and, thus, world's) largest business-to-business media companies, I thought I should, well, at least blog it.

There are many bloggers employed by media companies that are members of ABM. Some are blogging "officially," others are blogging "on the side." Understanding where blogging fits within the context of business publishing and tradeshows and events and seminars and data will be something the committee explores.

However, what I also want to do, and why I enthusiastically accepted the opportunity to help form and lead this committee, is to help those who care to understand, the "participatory journalism" aspect of blogging in the business-to-business arena."


Zur Nachahmung sehr empfohlen! RSS Feeds und Blogs sind bei den meisten Verlagen und ihren Verbänden (Fachpresse, VDZ, BDZV, Lokalpresse, usw) bei uns noch sehr, sehr zarte Pflänzchen!

Liste mit RSS Feeds deutschsprachige Zeitschriften

Liste mit RSS Feed deutschsprachiger Zeitungen

Mittwoch, Januar 26, 2005

US Tech magazine ad pages down 5.9% and up 1 % in 2004

btob magazine reports Jan. 26, 2004:
According to UBS CMP Media ad pages in US technology magazines decreased 5.9% in 2004 versus 2003.

American Business Media released January 21, 2005 their figures for Jan - Nov 2004:

Business-to-business ad pages increased 3.7% in November compared to the year ago period, according to the Business Information Network (BIN) report released today by American Business Media. Ad revenue rose 7.0% for November. Year-to-date spending was up 3.7% and ad pages were up 1.2%.

ABM's data always coming out very late, so we don't know what they will report for 2004. But Gordon Hughes (ABM's President) said in this release:

"Our prediction of 2% to 4% ad revenue growth for 2004 (USA) seems to be right on target. In 2005, we are expecting to see 3% to 4% growth once again."


Sonntag, November 21, 2004

ABM study tracks dramatic decline in magazines profitability

John Obrecht reports in b-to-b-online

Hammered by the decline in traditional ad revenue, b-to-b magazines saw their operating margin plunge, on average, from 11.0% in 1999 to 0.6% in 2003, according to a new profitability report prepared for American Business Media by The Jordan, Edmiston Group Inc.

The media investment bank presented its findings Monday at ABM's annual Top Management Meeting in Chicago.

During the five-year period covered by the report, the average b-to-b magazine's ad revenue fell from $3.4 million to $2.8 million, and its EBITDA (earnings before interest, taxes, depreciation and amortization) plummeted from $505,000 to $24,000.

"The most concerning [finding] was the evaporation of profitability, therefore cash flow, therefore the value of the core magazine," said Richard Mead, managing director of Jordan, Edmiston.