Posts mit dem Label Advertising on Demand werden angezeigt. Alle Posts anzeigen
Posts mit dem Label Advertising on Demand werden angezeigt. Alle Posts anzeigen

Freitag, Mai 22, 2009

You Can Sell What People Value - Personalization, Customization of Books

Book publisher and bookseller could / should make a lot a money, in case they offer what buyers value ... e.g. customizing objects /affairs of the heart, sometimes - and old fashioned - called 'a book'.

It works on the basic of Print-on-Demand publishing [paper & digital], but book (so called) publishers are industry robots doing best what has been invented and designed yesterday. And it would be so easy to make each copy of a book a valuable by enriching and personalizing with pictures, name, personal messages, etc. ... and of course interesting stuff from the multimedia library

'The Obama Time Capsule'

[via Edward C. Baig on]

Amazon's Personalization Offer

How to make your own Time Capsule

In Short: How does it work?
If you buy this book at you get a link under which you can customize the book for you, your kids, grandchild, your friends, etc. - besides this - we posted about this before - you can add audio (e.g. from an authors reading), video footage (e.g. from the visit of Barack Obama in your town, hopefully capturing you waving), etc.

And if you like, you could also sell/pay by selecting sponsored content, sponsor messages and/or advertising.

Get Free Books By Selecting Your Ad Sponsor Messages (

Samstag, Oktober 25, 2008

The Guardian liefert zukünftig seine Artikel auch komplett via RSS aus

und inklusive aktiver Links und Werbeanzeigen. Die ganze Meldung auf

Upgrading our RSS feeds
Today rolled out a major upgrade to the RSS feeds. Our feeds now contain the full content of each article so that you can take with you wherever you prefer to get your news

[Two exceptions]
1) We don't always include cartoons, images and some of the other in-article elements that appear with articles on
2) If we have any doubts about our rights to publish the full text of an article in this context, we just show a summary and a link to the main site where you can read the full version.
via ReadWriteWeb

Nachahmung empfohlen! Noch besser wäre es, wenn der User sich für Voll- bzw. Teilfeeds entscheiden könnte. Und noch drei Hinweis für Zeitungen- / Zeitschriften-Macher:

- Biete den Lesern die volle PowerPack Qualität wie, wo und wann diese dazu bereits sind
(und verstecke nicht eure wichtigsten Pfunde hinter tausend Klicks, Registration und Subskriptons-Mauern)

- Wenn ihr ein (wesentlich auch) anzeigenfinanziertes Modell betreibt, denkt nicht nur an Anzeigen auf der Website (und versucht dann die Leute dann dort hin zu locken und zu klicken), sondern liefert gezielte und reaktive Werbung auf Feeds sowie auf Papier- und PDF-Ausdrucken / Weiterleitungen aus, der interessierter Leser wird es euch danken.

- AoD (Advertising on Demand) or RFA (Request for Advertising)

Montag, Oktober 06, 2008

AoD (Advertising on Demand) or RFA (Request for Advertising)

We are working on ideas and means for servicing plan for advertising people want, people request, people are willing to pay with ...

- Out of interest, intention to buy something, being entertained, etc.

- Using advertising requested (delivered / displayed) as exchange currency

(and service provider need to pay the bill)

What do you think? Can it work better, than unwanted advertising? Do you know efforts who work, didn't work? Are you interested to work on this concept? How would you name it? AoD, RFA, or?

Previous postings:
AdSelektor vs. AdBlogger
Die User werden blockig und wollen Anzeigen, die sie nicht bestellt haben, auch nicht sehen

Get Free Books By Selecting Your Ad Sponsor Messages

Examples: Ads for Your PDFs & eBooks

Hurra, die Welt braucht PrinterStitial's

Sonntag, September 28, 2008

Die User werden blockig und wollen Anzeigen, die sie nicht bestellt haben, auch nicht sehen

Tina Klopp auf über Adblocker, Cookies-Löscher, anonyme Surfer - die das Geschäftsmodell derer, die ihre Inhalte und Programme kostenlos im Netz anbieten, bedrohen ...

Wie wäre es eigentlich, wenn Website einen eigenen Ad-blocker aka Ad-Selektor (für erwünschte Werbung) anbieten würden, damit der Nutzer das Angebot 'bezahlen' auch in seiner Währung kann?

Geht nicht? Geht schon! Zum Beispiel:

Get Free Books By Selecting Your Ad Sponsor Messages (

Ausdrucke, PDF - warum nicht auch 'on Screen', statt resonanzarmen Klickorgien? (ClearPrint)
Hurra, die Welt braucht PrinterStitial's

Mittwoch, August 06, 2008

VSS 22. Communications Industry Forecast 2008-2012 Out

some good and some not so good prognoses from Veronis Suhler Stevenson:

Total communications spending is forecast to expand at a CAGR of 6.1% from 2007- 2012 to $1.2 trillion, fueled by continued growth in institutional (+ 8.5%) and alternative media (+21.0%) offseting the downward pressure of declining traditional advertising spending

Total communications spending is projected to grow 5.4% to $923.91 billion in 2008, driven by strong gains in institutional and alternative media spending

Total consumer spending on media is expected to increase 6.1% in 2008 to $218.37 billion, according to the VSS Forecast.

Consumer media use declined slightly in 2007 as some platforms near saturation, while institutional media use increased due to mission-critical information demand

Broadcast TV will surpass newspapers as the largest ad medium in 2008, while total Internet ad spend will surpass broadcast TV in 2011

Traditional ad spending will essentially remain flat from 2007 to 2012. Its share of overall advertising and marketing spending will drop 16 points in 10 years to 31.5% in 2012, compared with a 47.1% share in 2002 ...

Some more from the VSS release (5-Aug-2008)

VSS Prognoses by Industry Sectors


VSS Prognoses by Industry Segments

VSS data from 2007
VSS 21st Communications Industry Forecast: Internet Ad Spending Will Overtake Newspaper 2011

Mittwoch, März 19, 2008

State of the News Media 2008 (2)

I did not yet have time to read much from the detailed Report from the Project for Excellence in Journalism on The State of the News Media 2008, but Leonard Witt (PJNet), put yesterday published an interesting snippet:

"Increasingly, the newsroom is perceived as the more innovative and experimental part of the news industry. This appears truer in newspapers and Web sites than elsewhere. But still it represents a significant shift in the conversation. A decade ago, the newsroom was often regarded as the root of journalism’s disconnection from the public and its sagging reputation. “I think we may need to just blow up the culture of the newsroom,” one of the country’s more respected editors told a private gathering of industry leaders in 1997. Now the business side has begun to be identified as the problem area, the place where people are having the most difficulty changing. “My middle management in advertising and distribution is where I see the deer-in-the-headlights look,” one publisher recently told us. “Advertising doesn’t know how to start to cope,” said a major industry trade association leader. A survey of journalists from different media (being released with this year’s report) reinforces this sense. Majorities think such things as journalists writing blogs, the ranking of stories on their Web sites, citizens posting comments or ranking stories, even citizen news sites, are making journalism better — a perspective hard to imagine even a few years ago. These new technologies are seen as less a threat to values or a demand on time than a way to reconnect with audiences. News people also are less anxious about credibility, the focus of concern a few years ago. Their worries now are about money ..."

Is the pendulum swinging back?

We saw in publishing first the editor / journalist play the first violin, later the advertising people played in many publishing houses the first violin and were promoted (more often) to be the publisher, than distribution was key and more people from this faculty became their chance. Than and today unfortunately (in my opinion anyway) the financial people took over and ruined (and still ruin) the model of publishing in the midst of our society (most obvious in newspaper publishing, broadcasting).

Of course we have different stages a publisher a publishing venture is in and often the model is mixed anyway. But, if the pendulum would swing back ... wouldn't that be great for the readers, authors and the publisher, too?

Donnerstag, Januar 03, 2008

Example: Ads for Your PDFs & eBooks

via John Battelle's Searchblog:

Kevin Kelly is using the Adobe PDF ad insertion program (partner: Yahoo ad network) to offset bandwidth costs for downloads on his book True Films - 200 Documentaries, you must see before you die

He explains:

Earlier editions of this book have been available on Amazon, Lulu, and as a cheap download from my site. But with this new version 3.0 I am trying something new. I am offering this 200-page full-color guide (perfect as a companion if you have Netflix) as a FREE download. It's in PDF format, but with a twist. To help offset the significant bandwidth costs of these downloads (I hope my server can take the wave), I have appended advertisements to the PDF book. Here is how the ads work:

If you choose to see the ads, they will appear in a gray sidebar on the right, adjacent to the pages of the book, just outside the frame of the page, as shown below:

Learn more about Ads for PDFs

even if you are not interested in ads, but in great film documentaries, download Kevin Kelly's compendium now and/or bookmark his Website TrueFilms.

Somewhat related entry:
Get Free Books By Selecting Your Ad Sponsor Messages

Mittwoch, September 12, 2007

Get Free Books By Selecting Your Ad Sponsor Messages

This sounds like a good idea:

Get you books by asking your PoD (should also work via on demand delivery services for Magazine, Films, Podcast) to include certain ads from companies you choose and you want to read, hear, see ...

- you choose the book you want to buy
- you see how much you've got to pay and
- you add advertisement until the balance is down to zero
- you press the buy button

This advertisement powered free book (or anything) business model comes from , China. Of course the advertising model is not new - but let you choose, which advertising you want to read in return is a step forward and mixes good with Social Media!

more / via Luyi Chen on China Web 2.0 Review and Riku at WappBlog

Interview with Shen Bo, president and founder of

By Annie Sun Shanghai. 13-Sept 2007 INTERFAX-CHINA 

Booklovers can now get books for free online in China through, a Web site launched this year.

When selecting which books they want from BookGG, users can choose from a number of sponsors who wish to advertise in the books, and how many adverts they are willing to have. The location of adverts - front, back, middle or in page corners - can also be specified. If users agree to have enough adverts, the books will be provided to them free of charge.

Customers can also ask for books to be customized, for example, by having their names printed on the cover.

Once customers have made their selection, BookGG re-binds the books it acquired from publishers, inserting whatever adverts have been selected, before dispatching them.

Shen Bo, president and founder of, said the business model could prove revolutionary in how it combines the business resources of the publishing and advertising industries with the strong communication channels offered by the Internet.

Interfax spoke with Shen yesterday about how this pioneering business model is operated and what challenges and opportunities BookGG will face in the future.


Sonntag, Juli 29, 2007

Deloitte: Cheering up Magazine Publisher

Not quite, they asked 2,200 U.S consumers online in their 'State of the Media Democracy Survey' and Advertising Age summons up, of course caring for their own readers interest, all consumers - from the age of 13 to 75 - want to read magazines and like print ads.

more from Advertising Age

Some more Highlights from the Deloitte Media Democracy Study
Distribution by Agegroups

High Demand for User-Generated Content
- 40 percent of all survey respondents are making their own entertainment (editing movies, music and photos)
--- 25 percent of Matures
--- 56 percent of all Millennials; leading Millennials (18-24) participate more
- More than one in 10 Millennials are actively uploading their own videos on the Internet
- 51 percent of all survey respondents are watching/reading content created by others
- 71 percent of Millennials, 56 percent of Xers; Boomers/Mature participation is less, but noteworthy
- 53 percent of Millennials would download more videos if connection speeds were faster
One-third of online content viewing is done on user-generated sites - almost ¼ for Matures, ½ for Millennials

Long Live Traditional Media!

- Favorite and promising new television shows beat the Web as the most frequent media conversation topics for all generations
- Printed magazines are an integral part of every generation's life
--- 72 percent enjoy reading magazines over finding the same information online
--- 58 percent of Millennials agree magazines help them learn about what's "in"

Advertising Insights
- 64 percent tend to pay greater attention to print ads in magazines or newspapers than advertising on the Internet
- More than one-in-four would pay for online content vs. being exposed to ads
- Search engines and word of mouth are the most effective means for driving Web site traffic - 85 percent of Xers are influenced by someone's recommendation

Future Products
Millennials are leading the way as far as embracing new technologies, games, entertainment platforms, user-generated content and communication tools ...

More / Free Summary (PDF, 1,4 MB)
Are you ready for the future of media?

Freitag, Juni 22, 2007

PwC Global Entertainment and Media Outlook 2007-2011 Out

Yesterday PriceWaterhouseCoopers released there forecast 2007 - 2011 - the message is like last year 'growth' (what else). High growth for Digital Internet, TV distribution and video games (suprise, suprice) ... driven bei the BRIC's (which stands for Brazil, Russia, India and China). It is their eighth annual edition, containing in-depth analyses and forecasts of 14 major industry segments across five regions of the globe.

Outlook 2007 - 2011 Landing page

From the release:

Internet Advertising and Access Spending
"The global Internet market rose 21.8%, the fastest-growing segment in 2006 and the fourth consecutive increase in excess of 20%. Advertising rose 37.9% and access spending increased 18.8%. The migration of Internet subscribers from dial-up to broadband is the principal driver. Cable operators and telephone companies have introduced triple play packages that combine broadband with television and telephone service. Globally, Internet advertising and access spending is expected to grow from $177 billion in 2006 to $332 billion in 2011, a 13.4% CAGR."

Television Distribution
"The global television distribution market, the second fastest growing segment, increased by 9.4% in 2006, an improvement compared with the 6.5% increase in 2005. Aggressive roll-out of Internet protocol television from telephone companies is stimulating competition and fuelling subscriber growth. Cable operators are migrating their subscribers to digital platforms that not only boost monthly subscription revenues but also expand the market for video-on-demand. Mobile television is emerging as an important distribution channel, particularly in Asia Pacific, boosted by new service rollouts and enhanced wireless devices. Globally, the television distribution market will increase from $161 billion in 2006 to $251 billion in 2011, a 9.3% CAGR.

Video Games
"The introduction of the new generation of video game consoles and the associated increase in video game software purchases for those consoles boosted spending by 14.3% in 2006. New Internet-enabled consoles and growing broadband penetration will spur growth in the online game market while next-generation wireless devices will drive demand for wireless games. Globally, video game spending is expected to rise from $32 billion in 2006 to $49 billion in 2011, a 9.1% CAGR."


Auf der Germany Site von PwC gibt es den Text auch in deutscher Sprache, inkl eines Abschnitts
Printmedien: Zeitungen, Zeitschriften und Bücher
Der Umsatz der Printmedien wird bis 2011 weltweit weiterhin nur langsam wachsen. Dennoch bleiben Zeitungen, Magazine und Bücher mit einem geschätzten Gesamterlös von rund 463 Milliarden US-Dollar ein Standbein der Medienbranche. Aufgrund der steigenden Bedeutung des Internets als Informations- und Unterhaltungsmedium sinken jedoch die Anzeigenerlöse. Elektronische Datenbanken und E-Books bremsen den Markt für Fachbücher und Fachzeitschriften. Für den Zeitungsmarkt wird ein jährliches Umsatzwachstum von 2,1 Prozent auf knapp 201 Milliarden US-Dollar im Jahr 2011 erwartet, im gleichen Zeitraum dürften die Zeitschriftenerlöse um 3,1 Prozent auf gut 117 Milliarden und der Buchumsatz um 3,6 Prozent auf 144,6 Milliarden US-Dollar zulegen.

Donnerstag, Mai 10, 2007

India Presents Ripe Opportunity For B-to-B Media Companies

said Chandu Nair, president-director of the Scope e-Knowledge Center at American Business Media’s Spring Meeting last week, according to Matthew Schwartz:

The good reasons Chandu Nair gave:

- the industry is poised for growth (means: it is quite small today)
- English is the predominant language (means, you could start to publish in English language)
- India loosened its media regulations in 2004 (that was quite a while ago)
- India also has 600 million people under age 25 (how great for a b2b publisher ;-) ..)
- markets in demand of biotechnology, health care, hospitality, infrastructure and real estate (among others - see below)

But he also warned:
... patience is required to go-to-market in India because it may take (U.S.) publishers up to eight years to break even, ...

via / see the complete article from Matthew Schwartz at

And this is my take:
Dont expect, that India B2B Media will grow much on wood and pulp publishing ...

Maybe my friend Krishna Tewari (General Manager Infomedia India, and past college, when we started CHIP, MM in India) allows me to share two charts he used in his presentation 'B2B Media’s role in Indian trade business market', actually in Guangzhou, China:

India - Key growth sectors

Leading B2B title and publisher in India

If you want a copy of his presentation, want to know more about India B2B Media and / or get in contact, just leave a comment or eMail me.

Earlier entry:
India AdEx study: Advertising Trend in Print H1 2006

India AdEx Study: Advertising Trends in Print (Part 2)

Samstag, März 31, 2007

Patrick McGovern Insights Not Only for IDG

interviewed in a story on 'InfoWorld Leads Way as IDG Goes Head-First on Web' from Mark Glaser at MEDIASHIFT:

Just one take from interview:

Glaser: "You’ve been in technology journalism almost from the start, so you’ve seen a lot of changes. How profound is the change brought by the Internet?"

McGovern: We’ve made an interesting re-definition about what business we’re in. We always thought of ourselves as [print] publishers who did websites and conferences. Now the website typically has a bigger audience than print, and it’s growing much more rapidly. We used to be a publishing company with ancillary websites and events, but now we’re a web-centric information company, and we have ancillary activities like print publications and events.

That’s a big change, because in the past, we’d have a meeting with our publishing heads, and we’d talk about all the trends online — the growth in revenues and growth in audience. And advertisers were saying they were getting better ROI in online advertisements. The future, and most of our revenue by 2020, will be online. And the publishers would nod their head, and go back to their office and get four or five urgent messages on their desk about IBM cancelling print ads, ‘Could you rush out and have dinner with the IBM head to convince them not to do that? We got another call from Microsoft and they’re cutting back as well.’

They have to fight all these fires because of print, and you have to protect that, prevent that from eroding too quickly. As they were spending their time protecting history, they weren’t investing as much and getting the right people online. Now we’re redefining the business to say your website is your primary business, and you can do print if it has a clear and useful purpose.

In the past when we’d launch a new subject, we’d launch it as a new magazine, and put millions of dollars into selling subscriptions, and go out and get people to buy advertising. Today we would put it out as a website, publicize it to get a lot of visitors, use viral marketing, get people to come back and say it’s a great site. And through newsletters and webcasts, we can get a lot of registered information on the users.

When we get 50,000 or 60,000 registered users, we can take a random sample of those and ask, ‘Would you like a magazine or a newspaper on the subject? Is so, what frequency and what format and how much would you pay for it?’ And if there’s enough demand we could go to the advertisers and say, ‘Here’s the audience, here’s their buying power, would you be interested in buying advertising in a print publication?’ ..."

more ...

My heading for this article would have been 'InfoWorld Follows the Way IDG Goes Head-First on Web' - a Way Others should consider too!

When everyone blogs, all sides of a story can be aired

Donnerstag, August 10, 2006

Radical Shift in UK Media Consumption & Consumer Behavior

Ofcom (the UK telecoms regulator) announced and published today ...

The UK Communication Market 2006

Ofcom sees a

"striking evidence that a new ‘networked generation’ is turning away from television, radio and newspapers in favour of online services , including downloadable content – used on multiple devices such as iPods and mobile phones – and participation in online communities.

Television is of declining interest to many 16-24 year olds; on average they watch television for one hour less per day than the average television viewer. Of the television they do watch, an even smaller proportion of their time is spent viewing public service broadcasting channels, down from 74% of total viewing among this age group in 2001 to 58% today. Instead, the internet plays a central role in daily life; more than 70% of 16-24 year old internet users use social networking websites (compared to 41% of all UK internet users) and 37% of 18-24 year olds have contributed to a blog or website message board (compared to 14% of all UK internet users).

The same group also uses mobile phones extensively, on average making seven more calls and sending 42 more texts per week than the wider UK population.

Extensive use of the internet has also influenced 15-24 year olds’ consumption of other media. Their radio listening is lower, by an average of 15 minutes a day compared to the wider population; additionally, 27% of those surveyed said they read newspapers less as a consequence of their online usage."

Trends in Online (others)

"Online advertising continues to grow in importance as a mass marketing medium, attracting significant revenues away from other media.

Total online advertising revenues have increased almost eight-fold in real terms between 2001 and 2005 (from £0.17 billion to £1.3 billion per year). Online advertising revenue is now almost three times greater than radio advertising revenue (at around £0.5 billion, unchanged since 2001 in real terms) and over one-third that of television advertising revenue (£3.8 billion in 2005, up from £3.5 billion in 2001).

Broadband continues to demonstrate significant growth. Of the 11.1 million UK homes and small businesses with broadband connections, more than three million were cable and eight million were DSL – the latter up from five million in 2004. Industry revenues from broadband access were up 70% year on year to £1.9 billion.

These trends are likely to continue as new technology and new products expand choice and availability. Unbundled local loop services – where competing providers take responsibility for the customer’s line to provide telephone, broadband, voice and television over the internet and video on demand services – are now available to 44% of the population, up from to 34% in 2005. The number of Wi-Fi hotspots across the UK also almost doubled over the year to June 2006, up from 8,500 to 14,600."


Ofcom's Overview Complete Report (and links)

via BBC Young drive 'radical media shift'

Montag, August 07, 2006

Media Specialists Must Grasp Consumer-Generated Media

Max Kalehoff writes on OnlineSPIN Mediapost (4-Aug-2006)

"As advertising dollars continue to bum-rush the Internet, many media specialists contend that blogs, discussion groups and other forms of consumer-generated media (CGM) represent easy, additional inventory to grow and satisfy demand. Indeed, several of the biggest media companies--like Yahoo, MSN, News Corp., IAC and others--are placing big bets on the promise of consumer-generated media as ad vehicles. CGM has arrived as a center of gravity, and advertising is following.

But I fear that too many advertising and media specialists are jumping in head-first with little appreciation or respect for this new world, which is fundamentally different ..."

and he explains

CGM = Extreme Intimacy and Interactivity

CGM Niches Require Greater Contextual Acumen

Becoming A Participant Necessitates Non-Advertising

CGM: It All Starts With Customer Respect and Listening

more / his post

Interesting read
Max refers also to a related article at USD Today (1-Aug-2006)
Blog, social sites offer plenty of ad space

Mittwoch, Juni 07, 2006

Business Media: Don't Read It, Devour It!

via Media Daily News (7-June-2006):

"At a time when demand for business-to-business media appears to be inching up, the business media industry is kicking off a big advertising push designed to raise its awareness on Madison Avenue. The effort being announced today by trade organization American Business Media, features a new ad campaign created by New York-based DiMassimo Inc., and focuses on the influential nature of B-to-B media outlets [...] " more.

ABM Press release

Campaign motto and graphic representation:
"Business Media. Devoured by the Influential"

The copy:
"Decision makers crave information. That’s why they are deeply engaged with business media. A print message as part of an integrated campaign, in front of this involved audience, raises brand awareness and delivers quality leads and purchases. Providing nourishment for their minds and fuel for your ROI. To learn more, read the Forrester study at"

Here one of ABM's (unpaid) online ad

How and where might this story end? Like MPA's last years campaign?

Dienstag, August 16, 2005

VSS 19th Annual Communications Industry Forecast 2005 Out

Today on BUSINESS WIRE, Aug. 15, 2005:

Veronis Suhler Stevenson's 2005 Forecast Reveals Accelerated Growth as 'New Media Order' Transforms the Communications Industry

"Veronis Suhler Stevenson, a leading global media and information private investment firm, today announced the release of the 19th annual Communications Industry Forecast, revealing a "New Media Order" that is forcing fundamental changes across all four communications industry sectors. According to the newly-enhanced 2005 Forecast, technology innovation, the emergence of new media, quickening audience fragmentation, increasing demand for customization and tighter focus on return on investment are collectively causing major shifts in spending patterns and time spent with media. These shifts are expected to drive accelerated growth across all four sectors - advertising, specialty media and marketing services, institutional end-user and consumer end-user - through 2009 ... "

See the complete release

More information on the VSS Communications Industry Forecast 2005 and some select information from individual chapters, on