Posts mit dem Label Future werden angezeigt. Alle Posts anzeigen
Posts mit dem Label Future werden angezeigt. Alle Posts anzeigen

Dienstag, Dezember 01, 2009

Behind the Sotchi Emblem: If Media would learn ...



This morning the official emblem of the Sotchi Winter Games has been launched. Whilst the discussion started, whether the solution is worth the time, worth the money, lets look 'Behind the Brand':


If Media would learn from this attitude, it would / could sound like this:

The Media embraces change and encourages everyone to welcome development and progress. It combines both function and the courage to try the new. It is a 21st Media for a digital generation. It reflects how Media will be accessed through PC screens, PDAs and mobile phones and television, thanks to ever-improving internet reach, bandwidth and the adoption of new technologies. It means that anyone can access the Media, any time; any place; any way ...

Wouldn't this be a wonderful world?

More about the Sotchi Emblem

Samstag, Juli 25, 2009

Don Tapscott: Rebuilding the World (Video 63:24)

Don Tapscott's - author of Grown up Digital, co-author of Wikinomics - Keynote at the VINT Symposium 2009Fast Forward”. 'Rebuilding the World' is the working title of his new book in the making. [Cost control and amputation is not sufficient to make it into the future ... we have to rebuild the world, we have to rebuild business, too]

The new keynote "Rebuilding the World" by Don Tapscott from Sander Duivestein on Vimeo.


Video by Sander Duivestein and published on Vimeo. He writes on vimeo.com:
"The global economic crisis is a wakeup call to the world: we need to rethink and rebuild many of the organizations and institutions that have served us well for decades, but now have come to the end of their life cycle. The financial services industry, for example, does not just need fresh infusion of capital or some new regulations; it needs a whole new operating model — one based on transparency, sharing of intellectual property and global governance.

As the crisis has spread to other sectors in the economy and even other sectors of society, it is exposing structural weaknesses and modes of operation that no longer nurture social and economic growth. The recent collapse of many newspapers is just one storm-warning of more to come: conventional wisdom isn’t going to cut it for success in this century. We need to reinvent our institutions ..."
more

via Gerd Leonhard (MediaFuturist)

Dienstag, März 03, 2009

Samir Husni to Launch a Printmagazine Innovation Center

Mr. Magazine retirees from his job as chairman of the Journalism Department University of Mississippi and will start the American Magazine Innovation Center in August this year.

He says, the American publishing model is dead — but print is not, and will devote the remaining years of his professional career to furthering the future of print.

I don't understand why mister magazine wants deliberately spend his days reducing his love and wisdom to such a Prometheus jobs, he headed the journalism department. The future of print matters to the paper, the printer and the printing machinery industry and only - to a much lesser extend - to the publishing industry ... more at Foliomag

More on Samir Husni on this Blog

Walter Ludwig: Essays zur Systemtheorie, Wirtschafts- und Medienkrise

Ein unermütlicher, treuer, sich hier durch nichts abschrecken lassender Mitleser auf diesem Blog, der ehemalige (Vogel) und heutige Kollege Walther Ludwig, hat sich, angesteckt von einer intensiven Beschäftigung mit Niklas Luhmann und dessen Systemtheorie (sagt ihnen jetzt nicht viel - siehe Video auf YouTube, unten) und die Analysemethoden auf die Medien als Träger von Kommunikation und die aktuelle Wirtschaftskrise und deren (theoretische) Bewältigung angewandt und einen Essays-Zyklus zur Wirtschaftskrise und Systemtheorie verfasst.

Teil III - VI beschäftigen sich wesentlich auch mit den Medien als Systemträger. *)

Wirtschaftskrise und Systemtheorie III
Medien - Kommunikation als Operationsform der Gesellschaft

Wirtschaftskrise und Systemtheorie IV
Medien und Gesellschaft - Luhmann´s Gesellschaftstheorie

Wirtschaftskrise und Systemtheorie V
Kommunikation verstehen - Luhmanns Gesellschaftstheorie

Wirtschaftskrise und Systemtheorie VI
Krise klassischer Verbreitungsmedien: Luhmann´s Gesellschaftstheorie

*) Der Vollständigkeit halber noch die ersten beiden Essays :

Wirtschaftskrise und Systemtheorie I
Vereinfachungen - Lineare, idealisierte oder vereinfachende Modelle

Wirtschaftskrise und Systemtheorie II
Dynamik der Wirtschaftsfaktoren - Technologie (Innovation), Unternehmen, Kapital


Alle Beiträge von Walther Ludwig auf NTnomics: the chrash 2.0


Häh? Niklas Luhmann? Soziale systeme? Systemtheorie?

Niklas Luhmann Systemtheorie





Niklas Luhmann über soziale Systeme

Sonntag, März 01, 2009

Microsoft Office Labs 10 Years from now: Vision 2019 (Video)

showing some next-generation of communication, collaboration and production technologies



via / more from Long Zheng

Montag, Februar 23, 2009

David Merrill 'Siftables at TED'

sensitive and emotional computing.



via Bill Wolff Composing Space

"Created by David Merrill and Jeevan Kalanithi at the MIT Media Lab, Stables are “cookie-sized computers with motion sensing, neighbor detection, graphical display, and wireless communication. They act in concert to form a single interface: users physically manipulate them - piling, grouping, sorting - to interact with digital information and media. Siftables provides a new platform on which to implement tangible, visual and mobile applications ..." more

Siftable Video from about one year ago (YouTube)

Dienstag, Januar 13, 2009

Was Buchmarktforscher so alles wissen: Michel Clement


Sapralot aber auch, ich bin beeindruckt!


- Die Spuren der Finanzkrise werden in der Buchbranche weniger tief sein ...

- In schlechten Zeiten bleiben die Leute zu Hause. Dort haben sie Zeit und werden diese auch nutzen um mehr zu lesen.

- Da der Buchumsatz nur leicht zurückgeht, wird auch nur [leicht] weniger geworben [bestimmt sich aus X % des Umsatz, laut MC]

- Wer intelligent und zielgruppengerecht wirbt, wirbt gegen den Trend

- Ja, es kann sinnvoll sein Bücher, bei bestimmten Zielgruppen (systematische Marktforschung dazu ist gefragt) auch im Web zu bewerben

- Apple wird zu einem zentralen Player im Online-Buchmarkt aufsteigen und erneut eine Industrie erheblich beeinflussen

- (oder vermuten,) dass der Buchumsatz zwar insgesamt leicht zurückgeht

- (oder empfehlen) Bücherbündel für "Gemütlichkeit zu Hause", "Ratgeber zum Jobeinstieg"

Das geballte Wissen gibt es auf buchreport.de

P.S. 1
Mit wieviel CO2 Ausstoß hat dieser Beitrag die Welt belastet?

P.S. 2.
Michel Clement forscht an der Uni Hamburg, er ist Mitherausgeber des Buches „Ökonomie der Buchindustrie“ (Frühjahr 2009)

Montag, Januar 12, 2009

Deutschlands beste Medien-Manager 2009

W&V Online / Print präsentieren die Auswahl der Redaktion der 31 Medien-Manager (aus dem Top-100-Club der Kommunikationswirtschaft) die (nach Meinung von W&V) die Branche in 2009 entscheidend prägen werden.

Vielleicht schauen wir erst auf einmal in die W&V 51/2007:

Die 100 wichtigsten Manager der Branche in 2008, hier Medien


Ich hoffe und wünsche nur, dass unsere geschätzten Lesern ihre Investitions- und Anlagestrategien in 2008 nicht alleine auf die W&V Auszeichnungen gestützt haben und dies auch 2009 nicht tun.

Hier die bewegensten Medienmanager im Jahre 2009

- für die Begründungen, Fotos, etc. bitte W&V Online / W&V Print konsultieren ... unbedingt lesen, mit hohem Spassfaktor! (... und jede Menge IVW-relevante Klicks)

Premiere
Mark Williams (3)

Deutsche Post
Lutz Glandt (6)

Holtzbrinck
Stefan von Holtzbrinck (8).
Tobias Schulze-Isenbeck (76)

Burda
Philipp Welte (12)

Madsack
Andreas Arntzen (13)

Das Vierte
Dmitrij Lesnewskij (19)

WAZ
Christian Nienhaus (25).
Manfred Braun (49)

??? (Hilfe!?)
Bodo und Jörg Scharfetter (29)

ProSiebenSat.1
Axel Salzmann (30)
Marcus Englert (38)
Andreas Bartl (73)

Bauer
Yvonne Bauer (31)

G+J
Timm Klotzek (42)
Peter-Matthias Gaede (72)

Christiane zu Salm
Christiane zu Salm (43)

Axel Springer
Peter Würtenberger (47)
Christoph Keese (58)

SevenOne Media
Klaus-Peter Schulz Zusätzlich (51)

Matthias Matussek (+ SPON)
Matthias Matussek (54)

Spiegel
Ove Saffe (59)
siehe auch Matthias Matussek (54)

Landwirtschaftsverlag
Ulrich Toholt (62)

WDR
Stefan Hölzgen (66)

GrundyUFA
Rainer Wemcken (67)

Eyeworks
Astrid Querell (70)

ASS&S
Esther Raff (77)
Uwe Esser (83)

IDG
York von Heimburg (82)

Missy
Stefanie Lohaus, Chris Köver und Sonja Eismann (97)

MTV
Dan Ligtvoet (100)

Natürlich freuen wir uns, dass auf dieser W&V Liste zumindest ein Fachmedien-Manager vertreten ist: Ulrich Toholt ... also vielleicht kein so großes Unglück, dass unser Who's WHO der deutschen Fachmedien 2008 - Fenster leer geblieben ist

Samstag, Dezember 20, 2008

NowandNext.com: Trend Blend Map 2009+

Moving from a supportive (subway) map to a indomitable multi-tentacled hydra (monster) and many risk imps



vergrößern

Created by Future Exploration Network’s Chief Futurist Richard Watson, also of NowandNext.com, the 2009 trend map moves on from the subway map theme of the last years to show the multi-tentacled hydra that is the year ahead ... more

Trend Blend Map 2008 | Other Maps on this blog

Samstag, November 08, 2008

The Future of Business: In the eyes of Google CEO Eric Schmidt

Eric's view on

- Changing competition
- The long, long tail
- Making money
- Evolving management
- The nature of innovation
- Strategic platforms



Published at The McKensey Quarterly
Interviewer: James Manyika (McKinsey)

via eMail

Dienstag, Juni 24, 2008

The Age of the Mass Media is Just That An Age

"It doesn't have to last forever", said Jay Rosen at the World Economic Forum in January 2004 explaining, that we are in a process reinventing the communication techniques of an earlier era, when a learned elite exchanged knowledge and opinion via private correspondence and technology makes it now possible to extend that exchange to a broad audience.

Leonard Witt points to this quote after reading Richard Pérez-Pena's report in the New York Times (23-June-2008)


Papers Facing Worst Year for Ad Revenue

Quote:
"Analysts and newspaper executives find themselves revising their forecasts downward every few months, unable to gain a stable footing on a sinking floor. Papers have cut costs by shedding thousands of workers, eliminating some distribution routes and printing fewer, smaller pages, but profit margins continue to shrink ..."


I find it somehow strange, that newspapers executives and journalist are morning together about the danger of losing a cultural achievement and guarantor of democracy and blame the Internet and the previous so called readers to do all evil to (them and) our culture. On the other hand newspaper executives and investors seem to applaud, every time they can reduce staff, down size the newsroom, down size the paper, reduce the number of pages, 'losing' (getting rid of under-) paid circulation to safe cost and increase profit (but for how long?).

They execrate their 'readers' and the Internet for an F.O.C. culture and deliver their news on paper cheaper (and much below costs) than most / any Telco’s to your doorsteps and keep whining aloud (and only then), if their financier-advertiser move on because they have better ways to communicate with their existing and future clients.

Please wake up and adapt you revenue model. Whether you are in the paper business, investment business, advertising business, news business, in journalism, do it and do it good!

Donnerstag, Januar 31, 2008

Trend Blend Map 2008

Nowandnext.com and Future Exploration Network have updated their Trend-Map-2008 + around Digitalization, Globalization, Virtual worlds, Anxiety and Aging


large

(c) Published under CC 2.5 (PDF)

via ANDERS|denken

Earlier entry:
Webtrend Blend Map 2007 Plus

Dienstag, Dezember 04, 2007

The Guardian: Tell us the future

When we asked Vint Cerf, chief evangelist at Google, to guest edit MediaGuardian, we expected him to bring us some luminaries of the web who we don't often get to hear from. His choices transform an often-asked question ("what's the future?"), into an insight into the thinking of innovators and pioneers.

On Social networking - Chris De Wolfe, CEO, co-founder MySpace
On Video - Chad Hurley, CEO, co-founder YouTube
On Advertising - Maurice Lévy, Chairman and CEO, Publicis Groupe
On Mobile - Biz Stone, Co-founder, Twitter
On Search - Peter Norvig, Director of research, Google
On Archive - Bruce Cole, Chairman, National Endowment for the Humanities

Recommended reading

Donnerstag, Juli 26, 2007

Gartners Hype Cycle Consumer Technologies July 2007



via The Guardian Blog Technology:

"Convergent telephones, ultra-mobile devices and "portable personality" are heading up to the "peak of inflated expectations" while IPTV, mobile TV and broadband video on demand are racing towards the bottom. Interestingly, this year's chart bears little relation to last year's emerging technologies cycle (maybe they just haven't emerged). It's certainly more narrowly focused, and very heavily focused on technology that's pretty much out there ... "

more

Gartner Press Releases (not yet, but I hope for a better readable graph)

Related Entry:
Last years (2006) Emerging Technology Hype Cycle

Samstag, März 31, 2007

Patrick McGovern Insights Not Only for IDG

interviewed in a story on 'InfoWorld Leads Way as IDG Goes Head-First on Web' from Mark Glaser at MEDIASHIFT:

Just one take from interview:

Glaser: "You’ve been in technology journalism almost from the start, so you’ve seen a lot of changes. How profound is the change brought by the Internet?"

McGovern: We’ve made an interesting re-definition about what business we’re in. We always thought of ourselves as [print] publishers who did websites and conferences. Now the website typically has a bigger audience than print, and it’s growing much more rapidly. We used to be a publishing company with ancillary websites and events, but now we’re a web-centric information company, and we have ancillary activities like print publications and events.

That’s a big change, because in the past, we’d have a meeting with our publishing heads, and we’d talk about all the trends online — the growth in revenues and growth in audience. And advertisers were saying they were getting better ROI in online advertisements. The future, and most of our revenue by 2020, will be online. And the publishers would nod their head, and go back to their office and get four or five urgent messages on their desk about IBM cancelling print ads, ‘Could you rush out and have dinner with the IBM head to convince them not to do that? We got another call from Microsoft and they’re cutting back as well.’

They have to fight all these fires because of print, and you have to protect that, prevent that from eroding too quickly. As they were spending their time protecting history, they weren’t investing as much and getting the right people online. Now we’re redefining the business to say your website is your primary business, and you can do print if it has a clear and useful purpose.

In the past when we’d launch a new subject, we’d launch it as a new magazine, and put millions of dollars into selling subscriptions, and go out and get people to buy advertising. Today we would put it out as a website, publicize it to get a lot of visitors, use viral marketing, get people to come back and say it’s a great site. And through newsletters and webcasts, we can get a lot of registered information on the users.

When we get 50,000 or 60,000 registered users, we can take a random sample of those and ask, ‘Would you like a magazine or a newspaper on the subject? Is so, what frequency and what format and how much would you pay for it?’ And if there’s enough demand we could go to the advertisers and say, ‘Here’s the audience, here’s their buying power, would you be interested in buying advertising in a print publication?’ ..."

more ...

My heading for this article would have been 'InfoWorld Follows the Way IDG Goes Head-First on Web' - a Way Others should consider too!

via rexblog.com
When everyone blogs, all sides of a story can be aired