World Magazine Trends 2015: Asia-Pacific Region (III.)

From the new edition of FIPP's World Magazine Trends 2014/2015
[data from ZenithOptimedia]:

The Asia Pacific region is the most populated region with more than 50 % of all people on earth. In Advertising the Asia-Pacific region is second after North-America and could advance to the first place before 2020.

Ad spending will grow about 7,3%. newspaper remain stable, whilst magazine will decline further (- 1,3 %) and Internet advertising will grow about 19,8 %. Growth will come from mostly from China, India, Indonesia.

Advertising Spend 2015 in Asia - Pacific (selection)

More about the WMT Report

FIPP's Annual Compendium The World Magazine Trends Report 2014-2015 provides - on over 460 pages - covers key industry data on a global, regional and country-by-country (46 countries, see Table of Contents) basic data for the consumer and B2B magazine media business. Data on advertising spending (by ZenithOptimedia) for B2B + Consumer Magazines as well as circulation figures (by PricewaterhouseCoopers) from the past and and forecast to 2016.

Data about digital media, include Internet penetration and mobile penetration, plus eReader and Magazine website listings ...  more

Cultural Dimensions by Geert Hofstede: India

Lately, I am working again more close with some partners and friends from India. So I checked back on The Hofstede Centre's Website, what Geert's findings were, when he studied the cultural impregnation of IBM fellow workers.

The study is somewhat from the past, so especially younger, educated people have changed their profile - but many heads of companies, institutions, clans and politicians, etc. have not..

All Index-Dimensions for India are explained here.

Related posting
Internationalisierung: Modelle für Kultur- und Verhaltensdifferenzierung

National-Kultur-Dimensionen: Asien

Geert Hofstede's Kulturdimensionen: China - USA - Germany

FIPP World Magazine Trends 2014: Asia-Pacific Region (III.)

From the new edition of FIPP's World Magazine Trends 2013/2014 [data from ZenithOptimedia]:

Ad expenditure grew in 2012 by 6,2 % to USD 140,839 million, all media showing growth, except newspapers. ZenithOptimedia forecast's that from 2012 to 2015 will grow by 20 % to about USD 169,526. Two third will be spend for TV and on the Internet. Magazine ad spending of USD 6,719 million in 2012, will decrease to USD 6,582 million in 2015. Ad spend share for magazines drops further, to 4 % in 2015.



The FIPP WMT 2014 is a great compendium for anyone in media and advertising who needs to know about international magazine markets and needs some basic data, resources, and contacts. This 10th compendium of World Magazine Trends has it all - for 54 countries - (if available).

More about the report
The World Magazine Trend Report 2013-2014 provides - on over 440 pages - overall trends and basic data market & media for 54 countries and in detail data on ad spending (by ZenithOptimedia) for B2B + Consumer Magazines and circulation figures (by PricewaterhouseCoopers) ... more

More Information, Purchasing at FIPP's Website

Related postings

Compendium: FIPP's World Magazine Trends 2013-14 out

World Magazine Trends 2014: CEE Region (II.)

World Magazine Trends 2014: Asia-Pacific Region (III.)

World Magazine Trends 2014: Latin America (IV.)

World Magazine Trends Germany
Print works - but magazine buyers, readers and ad Dollar's / Euro's move on 

FIPP World Magazine Trends 2012-2013: Asia-Pacific Region

From the new edition of FIPP's World Magazine Trends 2012 / 2013
[data from ZenithOptimedia]:

Ad expenditures across all mediums saw growth in 2011 in the Asia–Pacific region. The top performers in 2011 in the Asia–Pacific region were Television and the Internet. Television had 55.152 bn US$  in adspend (making up 41.7% of all adspend), followed by newspapers at 29.751 bn US$  (22.5%) and the Internet at 21.496 bn US$  (16.3%). In fourth place was outdoor (9.8%), followed by magazines (5.1%), radio (4.2%) and cinema (0.4%).

Digital advertising is rising sharply for both consumer and trade magazine publishing revenues... ( Summary)



More Information about the FIPP compendium 'World Magazine Trends 2012/2013' with fresh data on 54 countries

FIPP World Magazine Trends 2012-13 Compendium Out

FIPP World Magazine Trends 2013: CEE Region

FIPP World Magazine Trends 2013: Latin America


To order your copy digital, in print or/and in Excel Format go to  fipp.com

FIPP World Magazine Trends 2012: Asia-Pacific Region

From the just published edition of FIPP's World Magazine Trends 2011 / 2012:

"Recovery from the global economic downturn of 2008-2009 is happening steadily for the Asia Pacific region. Overall, advertising expenditures dropped 5.4%, to US$104.724 billion, in 2009, but rose 9.7%, to $114.832 billion, in 2010. That growth is forecast to continue at a healthy 5.5% through 2011, reaching $121.111 billion, and at 7.2% in 2012 and again in 2013, rising to $129.878 billion and $139.277 billion, respectively, according  to data from ZenithOptimedia ..."

Total Ad Spend in Mio. USD


More Information about the FIPP compendium 'World Magazine Trends 2011/2012' on 53 countries, here.

Related postings:


FIPP WORLD MAGAZINE TRENDS 2011/12 OUT

World Magazine Trends 2012: CEE Countries Growth Projections for 2012 vs. 2011


FIPP World Magazine Trends 2012: Latin America

FIPP World Magazine Trends 2011/2012: India Ad Spend 2004 - 2012

The new WMT report has a complete new set of figures (not trends) of reported ad spend since 2004 by ZenithOptimedia for TV, Newspapers, Outdoor, Internet and Magazine advertising 2004 - 2011. So I update this one chart for my readers interested in Publishing & Advertising in India. No update on PwC figures (yet).

 

More Information about the valuable FIPP compendium 'World Magazine Trends 2011/2012' on 53 countries, here.

For international readers: Not to get confused, the "." in this chart is the separator for '000, not decimal!

Asia - Pacific Corporate Social Media Study 2011 by Burson-Marsteller

View more documents from Burson-Marsteller Asia-Pacific

PwC: Indian Media Industry Forecast 2011 - 2015

Following our Snapshoot on India: Print Advertising 2010 lets look ahead. what (might) happen in the coming years. We extracted some data from PwC's Global Entertainment and Media Outlook 2011 - 2015

Newspaper advertising
compounded annual growth rate (CAGR) of 12 % from 2011 to 2015
from 2.25 bn USD 2010 to 4.05 bn USD in 2015

Newspaper circulation
compounded annual growth rate (CAGR) of 4,5 % from 2011 to 2015
from 1.31 bn USD in 2010 to 1.64 bn USD in 2015

Newspaper total
compounded annual growth rate (CAGR) of 9.4% % from 2011 to 2015
from 3.57 bn USD in 2010 to 5.62 bn USD in 2015

TV advertising will out number newspaper advertising in 2015
compounded annual growth rate (CAGR) of 14 % from 2011 to 2015
from 2.02 bn USD in 2010 to 4.32 bn USD in 2015

Internet advertising
compounded annual growth rate (CAGR) of 20.9 % from 2011 to 2015
from 0.16 bn USD in 2010 to 0.40 bn USD in 2015

Total Entertainment & Media
compounded annual growth rate (CAGR) of just under 6 % from 2011 to 2015

Source: PwC, via / more at Financial Express.com

You can download the complete 152 page Indian Media Industry Forecast 2011 - 2015 at pwc.com
(PDF).

Postscript:
In case you want to look back, here from the FIPP World Magazine Trends 2010/2011, ZenithOptimedia figures for TV, Newspapers, Outdoor and Magazine advertising 2004 - 2011

Snapshot India: Print Advertising 2010

1.210.000.000 Inder (Zensus 2011) und 153 000 $Millionäre [zum Vergleich China: 534,500; Deutschland: 924 000], die Meldungen über ein Wachstum der Werbeausgaben in Indien, die hierzulande (und allen entwickelnden Industrie- und Werbeländer) weit, weit in der Vergangenheit liegen sowie eine Zunahme bei den Ausgaben für Printwerbung um 31 % (2010 vs 2009) beflügeln die Phantasie auch der deutschen Verleger.

Indien: für Print ein Wachsender Markt von Kai Helfritz (VDZ AK International)

Diese "Nachholeffekte" in Sachen Printwerbung (und wachsende Titel, Auflagen) wird durch die sozio-ökonomische Entwicklung und z.B. die Fortschritte bei der Alphabetisierung (noch immer können rd. 31 % der indischen Bevölkerung weder lesen und schreiben) noch verstärkt. Die Entwicklung bei den Digitalen Medien (Internet / wesentlich via Mobile) läuft noch deutlich schneller (wieder auf einer sehr geringen Basis). Hier ein Snapshoot: Indien - Print Advertising 2010

2010 Growth of Indian Print Advertising (Volume)



2010 Print Advertising: Share of Sectors



2010 Print Advertising: Top Categories



2010 Print Ad Share between Newspapers and Magazines



Source: AdEX India via exchange4media.com more Part 1 Part 2

Archive: Analysis Print Advertising at exchange4media

Und zu guter Letzt:

Indien: Werbeausgaben nach Medium für 2011

42,9 %  Fernsehwerbung
42,7 %  Zeitungswerbung
  5,1 %  Plakatwerbung
  3,2 %  Radiowerbung
  3,0 %  Internetwerbung (Display)
  2,6 %  Magazinwerbung
  0,6 %  Kinowerbung

Source: ZenithOptimedia, Worldmagazine Trends (Prognose)

In eigener Sache: Ich bin käuflich! Indien, China ..... und natürlich auch in / für Deutschland.

Nachtrag:
India: Advertising growth takes a break amid slowdown Business Standard

Social Media Marketing Trends in India 2010 - 2011

by Sahiel Shah

The Top 5 Social Networks in India



Orkut still leading, but not growing. Facebook has nearly doubled within the last six month ...

Some more stats:

- 60% of the social networking traffic come from Non Metro-Cities but the highest traffic generating city still remains to be a Metro i.e. Mumbai

- The highest number of active users are from the 15-24 age group but LinkedIn has a different age group of active users i.e. 25-34 age-group

- The male-female ratio shows consistency with the overall population break-up by gender i.e. 80:20 in favor of males

- Social media in India reaches out to 60 per cent of the online Indian audience

- Majority of the time spent by the Indian audience on Facebook is on Interactive Games/Applications and then on viewing Photos

via / more on Penn Olsen

View more presentations from Sahiel Shah.

Asia - Australia World Magazine Trends 2011: Growth Projections 2011 vs 2010

versus 2010 (projected)

Source:
ZenithOptimedia | FIPP World Magazine Trends 2010 / 2011

Australia

  5.2 % Growth Overall Ad Spend projected
  4.9 % Growth Magazine Ad Spend projected
12.3 % Growth Internet Ad Spend projected
  7.2 % Magazines' Ad Share projected 

China

13.4 % Growth Overall Ad Spend projected
  2.0 % Growth Magazine Ad Spend projected
32.0 % Growth Internet Ad Spend projected
  1.8 % Magazines' Ad Share projected

China, Taiwan

  1.8 % Growth Overall Ad Spend projected
  1.3 % Growth Magazine Ad Spend projected
  5.6 % Growth Internet Ad Spend projected
10.2 % Magazines' Ad Share projected

India

12.3 % Growth Overall Ad Spend projected
11.7 % Growth Magazine Ad Spend projected
32.0 % Growth Internet Ad Spend projected
  2.6 % Magazines' Ad Share projected

Indonesia

16.2 % Growth Overall Ad Spend projected
14.2 % Growth Magazine Ad Spend projected
     nA Growth Internet Ad Spend projected
 3.9 % Magazines' Ad Share projected

Japan

  1.1 % Growth Overall Ad Spend projected
-5.6 % Growth Magazine Ad Spend projected
10.0 % Growth Internet Ad Spend projected
  6.2 % Magazines' Ad Share projected

Malaysia

  5.3 % Growth Overall Ad Spend projected
  4.9 % Growth Magazine Ad Spend projected
18.5 % Growth Internet Ad Spend projected
  1.8 % Magazines' Ad Share projected

New Zealand

  3.7 % Growth Overall Ad Spend projected
  0.0 % Growth Magazine Ad Spend projected
15.0 % Growth Internet Ad Spend projected
10.3 % Magazines' Ad Share projected

South Korea

10.8 % Growth Overall Ad Spend projected
  7.2 % Growth Magazine Ad Spend projected
10.0 % Growth Internet Ad Spend projected
  4.2 % Magazines' Ad Share projected

Thailand

  3.7 % Growth Overall Ad Spend projected
  1.9 % Growth Magazine Ad Spend projected
     nA Growth Internet Ad Spend projected
  4.7 % Magazines' Ad Share projected

Vietnam

14.0 % Growth Overall Ad Spend projected
  8.1 % Growth Magazine Ad Spend projected
27.3 % Growth Internet Ad Spend projected
  6.9 % Magazines' Ad Share projected

Note:
Of course this are not all Asian / Pacific countries, but the ones featured at the 'FIPP World Magazine Trends 2010/2011'. More about the valuable FIPP compendium here.

World Magazine Trends 2011: BRIC Countries Growth Projections 2011

versus 2010 (projected)

Source:
ZenithOptimedia | FIPP World Magazine Trends 2011 / 2011

Brazil

  9.6 % Growth Overall Ad Spend projected
  9.1 % Growth Magazine Ad Spend projected
  4.9 % Growth Internet Ad Spend projected
  6.2 % Magazines' Ad Share projected

China

13.4 % Growth Overall Ad Spend projected
  2.0 % Growth Magazine Ad Spend projected
32.0 % Growth Internet Ad Spend projected
  1.8 % Magazines' Ad Share projected

India

12.3 % Growth Overall Ad Spend projected
11.7 % Growth Magazine Ad Spend projected
32.0 % Growth Internet Ad Spend projected
  2.6 % Magazines' Ad Share projected

Russia

17.6 % Growth Overall Ad Spend projected
10.0 % Growth Magazine + Newspaper Ad Spend projected
30.0 % Growth Internet Ad Spend projected
13.8 % Magazines + Newspaper' Ad Share projected
(split up by last 2008 actual: Newspaper 9.7 %, Magazines 4.1 %)

More about the valuable compendium 'FIPP World Magazine Trends 2010/2011' - now available in digital + print format.

Edelman and Brandtology’s Asia Digital Brand Index 10.3 (DBI) Presentation

... covering Australia, China India, Indonesia, Malaysia and Singapore.

View more presentations from Brandtology.

Australia Release (4 pg., PDF)
China Release (4 pg., PDF)
India Release (3 pg., PDF)
Indonesia Release (3 pg., PDF)
HongKong Release (3 pg., PDF)
Malaysia Release (4 pg., PDF)
Singapore Release (3 pg,, PDF)

India: IRS Q2 2010: Decline trend continues to plague magazines

The IRS Q2 2010 data shows further decline in readership of magazines. For the Top 20 magazines it is mostly red, only for 3 magazine the report shows growth

 

more on exchange4media.com

IRS Q2 2010: Business dailies put up a decent show; magazines still fighting it out



IRS Q2 2010: Four of Top 10 dailies see decline in AIR; no change in order seen among top 5 dailies

via / more at exchange4media.com

pBook: The Indian Media Business

3rd edition is out



by Vanita Kohli-Khandekar
Softcover, 412 pages, English
Sage Publications India Pvt Ltd

ISBN: 978-8132102359

Covering India's Media Business in

- Print
- Television
- Film
- Music
- Radio
- Telecommunications
- Internet
- Out-of-Home (New)
- Events (New)

From the blurb:

The Third Edition of Khandekar's book moves away from the first two in many ways. It has two new chapters—on events and out-of-home media—segments not covered by any business book so far. It has case studies on a host of companies and issues-from The Times Group to the future of newspapers to why the Indian animation business can't take off.


The biggest difference however is that it tackles, for the first time, textural issues within various industry segments. There is a portion on ethics and falling standards in Indian media and on private treaties. It tells you why TV broadcasting is going to be in trouble for some years to come, why the film industry is destined for bigger things and why telecom operators will have a tough time becoming media barons.


This is in addition to the book's basic promise of being an in-depth study of the Indian media business. It provides, as usual, the business history, dynamics, technology, regulation, valuation norms and industry trends in print, television, film, radio, music, internet, telecom, out-of-home media and events.

Vanita's LinkedIn Profile

FIPP World Magazine Trends 2009/2010 | Asia - Pacific

Following up on post FIPP World Magazine Trends 2009/2010 Out , here the list of countries covered in this great collection

- Australia
- China
- China Taiwan
- Japan
- South Korea
- Thailand
- Vietnam

Of course the development in each country is different, but it is not and will not be a heaven for advertising based print publishing. The decline in highly saturated markets like Japan offsets moderated growth in countries like China, India and Vietnam. Let me quote from the summary on Magazine Advertising in the region:

"In the region as a whole, the magazine market's share of total advertising spend is in decline. Its share has fallen from 8.2 % in year 2000 to 6.8 % in 2008 and is expected to fall further to 5.0% in 2011 ..."

If you need a good overview on this countries, want to now about the publishers, titles, ad spending, circulation of leading titles you should order your copy of the FIPP World Magazine Trends 2009/2010 at FIPP's Website

Previous report on Asia - Pacific Region

Indian Media and Entertainment Industry 2010 Report

by KPMG-FICCI report. Via / more from Rafat Ali at contentSutra

From the Forecast:

— TV industry is estimated to have reached a size of INR 257 billion, a growth of 6.8 % over 2008. Expected to grow at the rate of 15 % over 2010-14 and reach a size of INR 521 billion in 2014.

— Internet advertising is only about 1 % of the total M&E revenues in 2009, and is only expected to go up to 3 % by 2014. But given its small base, is expected to grow the fastest at a CAGR of 29.6 % over the next five years

- Print is slowing down in India too: a very moderate growth of 2 % in 2009 and reached around INR 175 billion in size; projected to grow at a CAGR of 9 % over the next five years and reach around INR 269 billion in size by 2014

— Gaming is the biggest growth area: While the sector has shown a 22 % growth in 2009, it is expected to grow at a CAGR of 32 % in the next 5 years to reach INR 32 billion by 2014.


enlarge

and of course any other media category is covered in the 234-page report [Click the Full Page Symbol to read]


Indian Media and Entertainment (M&E) industry 2010 report

comScore: Online News Attracts Rapidly Growing Audience in India

Data from the data from comScore World Metrix service (October 2009)



*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
**The Times of India and Economic Times are both channels included in the Times Internet Ltd property

I think that the selection of monitored sites has influenced the result. With Yahoo! News and NYTimes holding position one and two


Via / mehr on comScore's website

Trendsspotting: Online India Handbook in 61 Charts

Taly Weiss from Trendspotting shares this very informative overview in India Online

Trendsspotting Handbook of Online India

View more documents from Taly Weiss.

Last August Trendspotting also shared Online China Handbook here on slideshare

on Twitter @TrendsSpotting

via leonhard | more on India on this blog

contentSutra: Indian Readership Survey R1 2009 Results

By Sruthijith KK

"The 2009 Round One of the Indian Readership Survey is out, with mixed trends. Only nine of the top 25 most read publications (including dailies and periodicals) registered a growth in readership ...

Overview all title in English IRS Round 1, 2009 vs Round 2, 2008
(Readership)



The crisis has reached the Indian magazine industry, too
(Total readership)



Interested in Indian Media Market? Recommended read

More on this blog about India