World Magazine Trends 2015: Asia-Pacific Region (III.)

From the new edition of FIPP's World Magazine Trends 2014/2015
[data from ZenithOptimedia]:

The Asia Pacific region is the most populated region with more than 50 % of all people on earth. In Advertising the Asia-Pacific region is second after North-America and could advance to the first place before 2020.

Ad spending will grow about 7,3%. newspaper remain stable, whilst magazine will decline further (- 1,3 %) and Internet advertising will grow about 19,8 %. Growth will come from mostly from China, India, Indonesia.

Advertising Spend 2015 in Asia - Pacific (selection)

More about the WMT Report

FIPP's Annual Compendium The World Magazine Trends Report 2014-2015 provides - on over 460 pages - covers key industry data on a global, regional and country-by-country (46 countries, see Table of Contents) basic data for the consumer and B2B magazine media business. Data on advertising spending (by ZenithOptimedia) for B2B + Consumer Magazines as well as circulation figures (by PricewaterhouseCoopers) from the past and and forecast to 2016.

Data about digital media, include Internet penetration and mobile penetration, plus eReader and Magazine website listings ...  more

FIPP World Magazine Trends 2014: Asia-Pacific Region (III.)

From the new edition of FIPP's World Magazine Trends 2013/2014 [data from ZenithOptimedia]:

Ad expenditure grew in 2012 by 6,2 % to USD 140,839 million, all media showing growth, except newspapers. ZenithOptimedia forecast's that from 2012 to 2015 will grow by 20 % to about USD 169,526. Two third will be spend for TV and on the Internet. Magazine ad spending of USD 6,719 million in 2012, will decrease to USD 6,582 million in 2015. Ad spend share for magazines drops further, to 4 % in 2015.



The FIPP WMT 2014 is a great compendium for anyone in media and advertising who needs to know about international magazine markets and needs some basic data, resources, and contacts. This 10th compendium of World Magazine Trends has it all - for 54 countries - (if available).

More about the report
The World Magazine Trend Report 2013-2014 provides - on over 440 pages - overall trends and basic data market & media for 54 countries and in detail data on ad spending (by ZenithOptimedia) for B2B + Consumer Magazines and circulation figures (by PricewaterhouseCoopers) ... more

More Information, Purchasing at FIPP's Website

Related postings

Compendium: FIPP's World Magazine Trends 2013-14 out

World Magazine Trends 2014: CEE Region (II.)

World Magazine Trends 2014: Asia-Pacific Region (III.)

World Magazine Trends 2014: Latin America (IV.)

World Magazine Trends Germany
Print works - but magazine buyers, readers and ad Dollar's / Euro's move on 

FIPP World Magazine Trends 2012-2013: Asia-Pacific Region

From the new edition of FIPP's World Magazine Trends 2012 / 2013
[data from ZenithOptimedia]:

Ad expenditures across all mediums saw growth in 2011 in the Asia–Pacific region. The top performers in 2011 in the Asia–Pacific region were Television and the Internet. Television had 55.152 bn US$  in adspend (making up 41.7% of all adspend), followed by newspapers at 29.751 bn US$  (22.5%) and the Internet at 21.496 bn US$  (16.3%). In fourth place was outdoor (9.8%), followed by magazines (5.1%), radio (4.2%) and cinema (0.4%).

Digital advertising is rising sharply for both consumer and trade magazine publishing revenues... ( Summary)



More Information about the FIPP compendium 'World Magazine Trends 2012/2013' with fresh data on 54 countries

FIPP World Magazine Trends 2012-13 Compendium Out

FIPP World Magazine Trends 2013: CEE Region

FIPP World Magazine Trends 2013: Latin America


To order your copy digital, in print or/and in Excel Format go to  fipp.com

FIPP World Magazine Trends 2012: Asia-Pacific Region

From the just published edition of FIPP's World Magazine Trends 2011 / 2012:

"Recovery from the global economic downturn of 2008-2009 is happening steadily for the Asia Pacific region. Overall, advertising expenditures dropped 5.4%, to US$104.724 billion, in 2009, but rose 9.7%, to $114.832 billion, in 2010. That growth is forecast to continue at a healthy 5.5% through 2011, reaching $121.111 billion, and at 7.2% in 2012 and again in 2013, rising to $129.878 billion and $139.277 billion, respectively, according  to data from ZenithOptimedia ..."

Total Ad Spend in Mio. USD


More Information about the FIPP compendium 'World Magazine Trends 2011/2012' on 53 countries, here.

Related postings:


FIPP WORLD MAGAZINE TRENDS 2011/12 OUT

World Magazine Trends 2012: CEE Countries Growth Projections for 2012 vs. 2011


FIPP World Magazine Trends 2012: Latin America

Asia - Australia World Magazine Trends 2011: Growth Projections 2011 vs 2010

versus 2010 (projected)

Source:
ZenithOptimedia | FIPP World Magazine Trends 2010 / 2011

Australia

  5.2 % Growth Overall Ad Spend projected
  4.9 % Growth Magazine Ad Spend projected
12.3 % Growth Internet Ad Spend projected
  7.2 % Magazines' Ad Share projected 

China

13.4 % Growth Overall Ad Spend projected
  2.0 % Growth Magazine Ad Spend projected
32.0 % Growth Internet Ad Spend projected
  1.8 % Magazines' Ad Share projected

China, Taiwan

  1.8 % Growth Overall Ad Spend projected
  1.3 % Growth Magazine Ad Spend projected
  5.6 % Growth Internet Ad Spend projected
10.2 % Magazines' Ad Share projected

India

12.3 % Growth Overall Ad Spend projected
11.7 % Growth Magazine Ad Spend projected
32.0 % Growth Internet Ad Spend projected
  2.6 % Magazines' Ad Share projected

Indonesia

16.2 % Growth Overall Ad Spend projected
14.2 % Growth Magazine Ad Spend projected
     nA Growth Internet Ad Spend projected
 3.9 % Magazines' Ad Share projected

Japan

  1.1 % Growth Overall Ad Spend projected
-5.6 % Growth Magazine Ad Spend projected
10.0 % Growth Internet Ad Spend projected
  6.2 % Magazines' Ad Share projected

Malaysia

  5.3 % Growth Overall Ad Spend projected
  4.9 % Growth Magazine Ad Spend projected
18.5 % Growth Internet Ad Spend projected
  1.8 % Magazines' Ad Share projected

New Zealand

  3.7 % Growth Overall Ad Spend projected
  0.0 % Growth Magazine Ad Spend projected
15.0 % Growth Internet Ad Spend projected
10.3 % Magazines' Ad Share projected

South Korea

10.8 % Growth Overall Ad Spend projected
  7.2 % Growth Magazine Ad Spend projected
10.0 % Growth Internet Ad Spend projected
  4.2 % Magazines' Ad Share projected

Thailand

  3.7 % Growth Overall Ad Spend projected
  1.9 % Growth Magazine Ad Spend projected
     nA Growth Internet Ad Spend projected
  4.7 % Magazines' Ad Share projected

Vietnam

14.0 % Growth Overall Ad Spend projected
  8.1 % Growth Magazine Ad Spend projected
27.3 % Growth Internet Ad Spend projected
  6.9 % Magazines' Ad Share projected

Note:
Of course this are not all Asian / Pacific countries, but the ones featured at the 'FIPP World Magazine Trends 2010/2011'. More about the valuable FIPP compendium here.

Edelman and Brandtology’s Asia Digital Brand Index 10.3 (DBI) Presentation

... covering Australia, China India, Indonesia, Malaysia and Singapore.

View more presentations from Brandtology.

Australia Release (4 pg., PDF)
China Release (4 pg., PDF)
India Release (3 pg., PDF)
Indonesia Release (3 pg., PDF)
HongKong Release (3 pg., PDF)
Malaysia Release (4 pg., PDF)
Singapore Release (3 pg,, PDF)

Asien: Werbeausgaben nach Medienkategorien

Nach MOE / CEE und Lateinamerika hier noch die Verteilung von Werbeausgaben nach Medienkategorien zu einigen Ländern Asiens, China, Indien, Indonesien, Japan, Südkorea, Thailand und Vietnam.


vergrößern

Die aktuelle Ausgabe der FIPP / ZenithOptimedia World Magazine Trends - mit insgesamt 54 Länderübersichten - gibt es bei FIPP.

(Kurzbesprechung)

National-Kultur-Dimensionen: Asien

da sich nach dem Posting Internationalisierung: Modelle für Kultur- und Verhaltensdifferenzierung mit den Beispielswerten für die Länder Mittel- und Osteuropa die Anfragen häufen, welche Werte Geert Hofstede für Länder in Asien nennt, hier die 'begehrtesten Länder' China, Indien, Indonesien, Japan, Südkorea, Thailand, Vietnam und der Arabischen Welt im Überblick und jeweils im Vergleich zu Deutschland:

Legende
PDI = Power Distance Index
IDV = Individualism
MAS = Masculinity
UAI = Uncertainty Avoidance Index
LTO = Long-Term Orientation

China



India



Indonesia



Der LTO - Index für Indonesien wurde bisher nicht validiert.

Japan


South Korea



Thailand



Viet Nam



Region Arab World



Ein LTO - Index für die Arabische Welt wurde bisher nicht validiert.

Wie schon im ersten Beitrag zum Thema Nationalkulturen erwähnt, die Zahlen für alle bisher validierten Länder und Regionen gibt es hier.

Citizen Journalism Project Indonesia: Wikimu.com

Maria Margaretta Vivijanti introduces a citizen journalism site from Indonesia (at OhmyNews International)
:

"Wikimu means your wiki and its slogan, 'bisa-bisanya kita ...', can be translated into 'our own words'. This slogan uses Indonesian slang to show that they are aiming at the younger generation or those young in spirit ...

Wikimu.com is owned by Intimedia, an IT company. It was founded by Adrianto Gani, the CEO of Intimedia Web Venture, and by three professional journalists: Wisnuhardana, Wicaksono (a journalist from Tempo daily newspaper) and Deriz S. Syarif (a journalist from the daily Bisnis Indonesia).

Wikimu.com's first article was published in September 2006 and the site officially launched on Oct. 10, 2006. Not yet a year old, its presence has already made an impact. A television station recently quoted from one of its articles on a sales proposition on a historical building in Jakarta. The writer, Berthold D. H. Sinaulan, is a journalist with a reputable Indonesian daily, Suara Pembaruan. In Wikimu.com he can write far beyond his assigned area ..."

More

P.S.
During my time as GM Vogel International I cooperated closely with Teddy Surianto, Edi Taslim, Bondan Winarno from Gramedia / PT Elex Media Komputindo to start a.o. CHIP Indonesia