Posts mit dem Label Korea werden angezeigt. Alle Posts anzeigen
Posts mit dem Label Korea werden angezeigt. Alle Posts anzeigen

Mittwoch, Dezember 10, 2014

World Magazine Trends 2015: Asia-Pacific Region (III.)

From the new edition of FIPP's World Magazine Trends 2014/2015
[data from ZenithOptimedia]:

The Asia Pacific region is the most populated region with more than 50 % of all people on earth. In Advertising the Asia-Pacific region is second after North-America and could advance to the first place before 2020.

Ad spending will grow about 7,3%. newspaper remain stable, whilst magazine will decline further (- 1,3 %) and Internet advertising will grow about 19,8 %. Growth will come from mostly from China, India, Indonesia.

Advertising Spend 2015 in Asia - Pacific (selection)

More about the WMT Report

FIPP's Annual Compendium The World Magazine Trends Report 2014-2015 provides - on over 460 pages - covers key industry data on a global, regional and country-by-country (46 countries, see Table of Contents) basic data for the consumer and B2B magazine media business. Data on advertising spending (by ZenithOptimedia) for B2B + Consumer Magazines as well as circulation figures (by PricewaterhouseCoopers) from the past and and forecast to 2016.

Data about digital media, include Internet penetration and mobile penetration, plus eReader and Magazine website listings ...  more

Dienstag, Dezember 17, 2013

FIPP World Magazine Trends 2014: Asia-Pacific Region (III.)

From the new edition of FIPP's World Magazine Trends 2013/2014 [data from ZenithOptimedia]:

Ad expenditure grew in 2012 by 6,2 % to USD 140,839 million, all media showing growth, except newspapers. ZenithOptimedia forecast's that from 2012 to 2015 will grow by 20 % to about USD 169,526. Two third will be spend for TV and on the Internet. Magazine ad spending of USD 6,719 million in 2012, will decrease to USD 6,582 million in 2015. Ad spend share for magazines drops further, to 4 % in 2015.

The FIPP WMT 2014 is a great compendium for anyone in media and advertising who needs to know about international magazine markets and needs some basic data, resources, and contacts. This 10th compendium of World Magazine Trends has it all - for 54 countries - (if available).

More about the report
The World Magazine Trend Report 2013-2014 provides - on over 440 pages - overall trends and basic data market & media for 54 countries and in detail data on ad spending (by ZenithOptimedia) for B2B + Consumer Magazines and circulation figures (by PricewaterhouseCoopers) ... more

More Information, Purchasing at FIPP's Website

Related postings

Compendium: FIPP's World Magazine Trends 2013-14 out

World Magazine Trends 2014: CEE Region (II.)

World Magazine Trends 2014: Asia-Pacific Region (III.)

World Magazine Trends 2014: Latin America (IV.)

World Magazine Trends Germany
Print works - but magazine buyers, readers and ad Dollar's / Euro's move on 

Donnerstag, Januar 05, 2012

FIPP World Magazine Trends 2012: Asia-Pacific Region

From the just published edition of FIPP's World Magazine Trends 2011 / 2012:

"Recovery from the global economic downturn of 2008-2009 is happening steadily for the Asia Pacific region. Overall, advertising expenditures dropped 5.4%, to US$104.724 billion, in 2009, but rose 9.7%, to $114.832 billion, in 2010. That growth is forecast to continue at a healthy 5.5% through 2011, reaching $121.111 billion, and at 7.2% in 2012 and again in 2013, rising to $129.878 billion and $139.277 billion, respectively, according  to data from ZenithOptimedia ..."

Total Ad Spend in Mio. USD

More Information about the FIPP compendium 'World Magazine Trends 2011/2012' on 53 countries, here.

Related postings:


World Magazine Trends 2012: CEE Countries Growth Projections for 2012 vs. 2011

FIPP World Magazine Trends 2012: Latin America

Donnerstag, März 25, 2010

FIPP World Magazine Trends 2009/2010 | Asia - Pacific

Following up on post FIPP World Magazine Trends 2009/2010 Out , here the list of countries covered in this great collection

- Australia
- China
- China Taiwan
- Japan
- South Korea
- Thailand
- Vietnam

Of course the development in each country is different, but it is not and will not be a heaven for advertising based print publishing. The decline in highly saturated markets like Japan offsets moderated growth in countries like China, India and Vietnam. Let me quote from the summary on Magazine Advertising in the region:

"In the region as a whole, the magazine market's share of total advertising spend is in decline. Its share has fallen from 8.2 % in year 2000 to 6.8 % in 2008 and is expected to fall further to 5.0% in 2011 ..."

If you need a good overview on this countries, want to now about the publishers, titles, ad spending, circulation of leading titles you should order your copy of the FIPP World Magazine Trends 2009/2010 at FIPP's Website

Previous report on Asia - Pacific Region

Samstag, Dezember 27, 2008

Thomas Crampton: Benjamin Joffe on Asia’s Digital Topography (Video-Interview)

Benjamin Joffe (Plus8Star) about the Mobile and Internet, Revenue topography of and differences within Southeast-Asia and how we could learn from it. (8:45 min.)

via / from

Freitag, November 21, 2008

Asien: Werbeausgaben nach Medienkategorien

Nach MOE / CEE und Lateinamerika hier noch die Verteilung von Werbeausgaben nach Medienkategorien zu einigen Ländern Asiens, China, Indien, Indonesien, Japan, Südkorea, Thailand und Vietnam.


Die aktuelle Ausgabe der FIPP / ZenithOptimedia World Magazine Trends - mit insgesamt 54 Länderübersichten - gibt es bei FIPP.


National-Kultur-Dimensionen: Asien

da sich nach dem Posting Internationalisierung: Modelle für Kultur- und Verhaltensdifferenzierung mit den Beispielswerten für die Länder Mittel- und Osteuropa die Anfragen häufen, welche Werte Geert Hofstede für Länder in Asien nennt, hier die 'begehrtesten Länder' China, Indien, Indonesien, Japan, Südkorea, Thailand, Vietnam und der Arabischen Welt im Überblick und jeweils im Vergleich zu Deutschland:

PDI = Power Distance Index
IDV = Individualism
MAS = Masculinity
UAI = Uncertainty Avoidance Index
LTO = Long-Term Orientation




Der LTO - Index für Indonesien wurde bisher nicht validiert.


South Korea


Viet Nam

Region Arab World

Ein LTO - Index für die Arabische Welt wurde bisher nicht validiert.

Wie schon im ersten Beitrag zum Thema Nationalkulturen erwähnt, die Zahlen für alle bisher validierten Länder und Regionen gibt es hier.

Donnerstag, November 06, 2008

The Mobile Revolution in Seoul & Tokyo Land

A plus8star talk from Benjamin Joffe about Mobile TV, Mobile Advertising, Mobile Commerce, Mobile Books, Mobile Social Networks at Mobile Focus 2000 in Stockholm

Mobile Invisible Revolution
View SlideShare presentation or Upload your own. (tags: social future)

The Mobile Revolution in Seoul & Tokyo Land

A plus8star talk from Benjamin Joffe about Mobile TV, Mobile Advertising, Mobile Commerce, Mobile Books, Mobile Social Networks at Mobile Focus 2000 in Stockholm

Mobile Invisible Revolution
View SlideShare presentation or Upload your own. (tags: social future)

Donnerstag, Oktober 02, 2008

Internet Nation South Korea: Some Fresh Figures (to compare)

77 % Koreans use the Internet (that's about 35, 4 mil.) and spend each week an average of 13.7 hours online

-- 97 % of university graduates
-- 28 % of people who graduated from elementary schools

-- 71.5 % of all women
-- 81.6 % of all men

58 % of all Internet users used Cyworld's mini homepages or blogs

82 % of Koreans in there 20s using Blogs or mini homepages

60 % of all Internet users read newspapers online (I highlighted this for my friends)

82 % of children between the ages of three and nine go online

100 % (nearly) of teens, 20s and 30s access the Web

82 % of those in there forties use the Internet

49 % of those in there fifties go online

according to a survey by Korea Communications Commission and the National Internet Development Agency of Korea.

*) Internet users defined as those who have been online in the past month.

via / more AsianMedia

P.S. für meine deutschsprachigen Mitleser
Und was wir in Deutschland mit unseren Gesetzen und Auflagen als oft 'sozialeren Meetingplätzen' kaputt geregelt haben, ist in Korea populär. Statt zu Hause stundenlang alleine am Computer zu sitzen, oder in Kneipen und Diskos sich das Leben schön zu trinken, zu schlucken oder zu koksen sitzen Korean in their Twenties (76 %) häufig in Internet Cafes

Mittwoch, März 26, 2008

CyWorld - Auf Wiedersehen! But, Why

Benjamin Joffe at Plus8Star is analysing why CyWorld (Korea) might have pulled out of Europe ... after only 6 month. Good analysis, but one, maybe the killing point, he missed ... and this is about choosing the right partner:

Never, ever partner with someone (Deutsche Telecom) to whom your project is not important, not essential ...


Social Media & Social Networks werden schon bald wieder verschwinden ... (2)

Look at what Benjamin Joffe (Plus Eight Star) had to say on Media '08 in Sydney, when he compaired leading Asian SN's cyworld, mixi and QQ with Facebook

from his presentation at Media '08

More about QQ from Benjamin (PDF)

Donnerstag, Januar 31, 2008

Asia-Pacific B2C E-Commerce Sales 2006 - 2001

Japan leads, but other countries are poised to grow ...

Report Details

via smartbrief

some more (free) info at
Asia-Pacific B2C E-Commerce Awakens

Montag, Juli 30, 2007

VDZ schärft den Blick für Südost-Asien und Social Media

Neben dem VDZ-Newsletter 'Online Publishing USA – Trends und Insights' wird der VDZ in Zusammenarbeit mit CScout jetzt auch viermal im Jahr einen 'Online Publishing ASIA'- Newsletter herausgeben. Ziel der Publikation sei es, den Mitgliedern die digitalen und mobilen Trends in Japan, Korea und China aufzuzeigen und so für das Geschäft in Südost-Asien zu sensibilisieren ... mehr

Die erste Ausgabe des 16 seitigen Newsletter (PDF) ist den Online & Mobile Communities in Japan, Südkorea und China gewidmet.

u.a. werden vorgestellt: mixi, GirlsWalker, StyleWalker, Doll store und WalkerPlus (Japan), dann wird CyWorld vorgestellt, die gerade dabei sind ihr Standing in Europa massiv erweiteren, Daum und Naver (South Korea) sowie Frenzoo und SoGua (China)

Der ASIA-Newsletter soll vierteljährlich mit ca. 15 Seiten, englisch im Format PDF erscheinen. Für Mitglieder 'im Mitgliedsbeitrag' enthalten, Nicht-VDZ-Mitglieder können den Newsletter im Abonnement oder als Einzelausgabe beim VDZ, Anja Mumm bestellen.

Früherer Beitrag:
Kids Socialize in a Virtual World as Avatars

Sonntag, August 14, 2005

Whitepaper: Dynamic Digital Korea

The Korea Information Strategy Development Institute (KISDI) has just released its new whitepaper for the Korean IT sector.

As South Korea is the leading Internet & Mobil society in Asia and a big player in semi-conductors, computers and the Internet industry ... a must read for anyone in the industry!

PDF File 10,6 MB (limited availability)
If you missed the Korean Whitepaper 2004 - drop me a line (its about 10 MB) and I will send you a copy!

via Smart Mobs