World Magazine Trends 2015: Latin America (IV.)

From the new edition of FIPP's World Magazine Trends 2014/2015
[data from ZenithOptimedia]:

Advertising expenditures expected to grow from US$ 33,9 to US$ 38 million an impressive growth of 12,1 %. The largest advertising market in the region is Brazil, second, with a high growth rates of 28,1 % will be Argentina, who sends Mexico to third place in 2015 according to ZenithOptimedia). Except Brazil, Latin America is the only region still showing some growth in magazine advertisement (admittedly based on a small proportion of total ad spend).


Advertising Spend 2015 in Latin America (selection)




More about the WMT Report

FIPP's Annual Compendium The World Magazine Trends Report 2014-2015 provides - on over 460 pages - covers key industry data on a global, regional and country-by-country (46 countries, see Table of Contents) basic data for the consumer and B2B magazine media business. Data on advertising spending (by ZenithOptimedia) for B2B + Consumer Magazines as well as circulation figures (by PricewaterhouseCoopers) from the past and and forecast to 2016. Data about digital media, include Internet penetration and mobile penetration, plus eReader and Magazine website listings ... more

FIPP World Magazine Trends 2013: Latin America

In the new edition of FIPP's World Magazine Trends 2012 / 2013
[data from ZenithOptimedia]:

Advertising expenditures in Latin America are growing by leaps and bounds, rising 19.4% in 2010 and 10.6% in 2011, reaching 34.086 bn US$ . Overall adspend is projected to continue seeing healthy growth, at 8% in 2012, 10.2% in 2013 and 9.2% in 2014, data from ZenithOptimedia’s report Advertising Expenditure Forecasts.

When slicing by medium, in 2011, television made up the majority of adspend, with 62.3%. Newspapers were a distant second, at 16.9%, and magazines followed, with 6.5%. Radio (6.2%), the internet (4%), outdoor (3.6%) and cinema (0.4%) made up less than 15% combined. Brazil and Mexico are the largest Latin markets, making up 49.3% and 16.2% of adspend in the region in 2011. “The internet is growing in importance, but has a long way to catch up ... (from the Summary)



More Information about the FIPP compendium 'World Magazine Trends 2012/2013' with fresh data on 54 countries

FIPP World Magazine Trends 2012-13 Compendium Out

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