Posts mit dem Label Print on Demand werden angezeigt. Alle Posts anzeigen
Posts mit dem Label Print on Demand werden angezeigt. Alle Posts anzeigen

Dienstag, November 20, 2007

Is Google Into Publications? Yes. Into Print?

Besides search, Google does (a lot of) publishing (in many formats and different media) and Google enables people, organizations, institutions, companies (and even traditional publishers) to create publications.

'Matt Hickey on Magazines' shows a 'Google pMagazine' on CrunchGear



and links it with a patent filed in May 2006 by Google ... more

It is, it was the first time I hear about such a patent. It was granted to Google on November 8, 2007.

The patent paper spells out the dilemma print publishers are in and "don't want to get out". For me understanding "the Google's" and traditional Publishers must answer the same question, is there a good reason (in the eyes of the reader) to publish in print, if so, do it ... if not, don't.

From Michael Arrington on TechCrunch (sorry Michael, for the extensive quote)

An interesting patent was granted to Google on November 8, titled 'Customization of Content and Advertisements in Publications.'

Filed May 2006 the patent spells out the problems [and solutions] publishers have:

"Consumers may purchase a variety of publications in various forms, e.g., print form (e.g., newspapers, magazines, books, etc.), electronic form (e.g., electronic newspapers, electronic books ('e-Books'), electronic magazines, etc.), etc. The publishers define the content of such publications, and advertisers define which advertisements (ads) may be seen in the publications. Since consumers have no control over publication content or advertisements, they may purchase a publication that contains at least some content and advertisements that may be of no interest to them.

Publishers often lack insight into the profiles of consumers who purchase their publications, and, accordingly, miss out on subscription and advertisement revenue due to a lack of personalized content and advertisements. Likewise, consumer targeting for advertisers is limited, and there is virtually no standardization for ad sizes (e.g., an ad that is supposed to be a full page may need to be reduced in size to fit within a publication). Accordingly, advertisers sometimes purchase sub-optimal or worthless ad space in an attempt to reach their target markets. Advertisers also have difficulty identifying new prospective market segments to target because they have limited insight into the desires and reactions of consumers. "

and
"…the customer interface documents may be provided via a kiosk. For example, kiosks containing the customer interface documents may be provided in stores (e.g., Target, supermarkets, retail stores, etc.) in a similar way as picture kiosks are currently provided in such stores."

more

Sonntag, Oktober 28, 2007

How to Build a Publication That Relies on Readers for High-Value Content

Report auf Marketing Sherpa:

"Publishers don’t have to be scared of social networking sites. Instead, they can embrace the community concept by developing new magazine publishing models that reflect shared interests among readers.

See how a publisher launched a photography magazine relying entirely on user-generated content to build their issues. Includes strategies on viral marketing, blog outreach and linking with photo-sharing sites ...."

Bericht - freier Zugang bis 1. November 2007


Frühere Einträge:
Print-on-demand Magazines Created by Online Communities

Mittwoch, September 12, 2007

Get Free Books By Selecting Your Ad Sponsor Messages

This sounds like a good idea:

Get you books by asking your PoD (should also work via on demand delivery services for Magazine, Films, Podcast) to include certain ads from companies you choose and you want to read, hear, see ...




- you choose the book you want to buy
- you see how much you've got to pay and
- you add advertisement until the balance is down to zero
- you press the buy button

This advertisement powered free book (or anything) business model comes from BookGG.com , China. Of course the advertising model is not new - but let you choose, which advertising you want to read in return is a step forward and mixes good with Social Media!

more / via Luyi Chen on China Web 2.0 Review and Riku at WappBlog

Nachtrag:
Interview with Shen Bo, president and founder of BookGG.com


By Annie Sun Shanghai. 13-Sept 2007 INTERFAX-CHINA 


Booklovers can now get books for free online in China through BookGG.com, a Web site launched this year.


When selecting which books they want from BookGG, users can choose from a number of sponsors who wish to advertise in the books, and how many adverts they are willing to have. The location of adverts - front, back, middle or in page corners - can also be specified. If users agree to have enough adverts, the books will be provided to them free of charge.


Customers can also ask for books to be customized, for example, by having their names printed on the cover.


Once customers have made their selection, BookGG re-binds the books it acquired from publishers, inserting whatever adverts have been selected, before dispatching them.


Shen Bo, president and founder of BookGG.com, said the business model could prove revolutionary in how it combines the business resources of the publishing and advertising industries with the strong communication channels offered by the Internet.


Interfax spoke with Shen yesterday about how this pioneering business model is operated and what challenges and opportunities BookGG will face in the future.


via

Donnerstag, August 23, 2007

Amazon's CreateSpace Books on Demand Service

CustomFlix Labs / Create Space has been offering CD's and DVD's on demand since 2002. In 2005 acquired by Amazon, Create Space Books extends its service now to books and book authors.



Accepting content directly from the author, Amazon cuts out the need for the middle-man and gives the author a chance to get a higher share on money the 'consumer' is willing to pay. But it might be a long way until it is that easy for authors ...

More on nature.com Blog Nascent

Donnerstag, August 09, 2007

RBoD.: Read Books on Demand

via Feeds or eMail is a new service DAILYLIT offers to readers (and publishers). Subscribing to a work of progress is not so new, but getting installments on a books in print? Public domain works will be not enough to make this model a success. Will authors and publisher welcome and actively use such a platform to service more readers?





Eric John Olson has the story (EO Olsons's Observations)

I'm not sure yet, whether I could / I would use such a service, except on the road with very simple (but effective) search, buying and download options ...

Sonntag, Juli 29, 2007

Deloitte: Cheering up Magazine Publisher

Not quite, they asked 2,200 U.S consumers online in their 'State of the Media Democracy Survey' and Advertising Age summons up, of course caring for their own readers interest, all consumers - from the age of 13 to 75 - want to read magazines and like print ads.

more from Advertising Age

Some more Highlights from the Deloitte Media Democracy Study
Distribution by Agegroups


High Demand for User-Generated Content
- 40 percent of all survey respondents are making their own entertainment (editing movies, music and photos)
--- 25 percent of Matures
--- 56 percent of all Millennials; leading Millennials (18-24) participate more
- More than one in 10 Millennials are actively uploading their own videos on the Internet
- 51 percent of all survey respondents are watching/reading content created by others
- 71 percent of Millennials, 56 percent of Xers; Boomers/Mature participation is less, but noteworthy
- 53 percent of Millennials would download more videos if connection speeds were faster
One-third of online content viewing is done on user-generated sites - almost ¼ for Matures, ½ for Millennials


Long Live Traditional Media!

- Favorite and promising new television shows beat the Web as the most frequent media conversation topics for all generations
- Printed magazines are an integral part of every generation's life
--- 72 percent enjoy reading magazines over finding the same information online
--- 58 percent of Millennials agree magazines help them learn about what's "in"


Advertising Insights
- 64 percent tend to pay greater attention to print ads in magazines or newspapers than advertising on the Internet
- More than one-in-four would pay for online content vs. being exposed to ads
- Search engines and word of mouth are the most effective means for driving Web site traffic - 85 percent of Xers are influenced by someone's recommendation


Future Products
Millennials are leading the way as far as embracing new technologies, games, entertainment platforms, user-generated content and communication tools ...

More / Free Summary (PDF, 1,4 MB)
Are you ready for the future of media?

Freitag, Juni 22, 2007

PwC Global Entertainment and Media Outlook 2007-2011 Out

Yesterday PriceWaterhouseCoopers released there forecast 2007 - 2011 - the message is like last year 'growth' (what else). High growth for Digital Internet, TV distribution and video games (suprise, suprice) ... driven bei the BRIC's (which stands for Brazil, Russia, India and China). It is their eighth annual edition, containing in-depth analyses and forecasts of 14 major industry segments across five regions of the globe.

Outlook 2007 - 2011 Landing page

From the release:


Internet Advertising and Access Spending
"The global Internet market rose 21.8%, the fastest-growing segment in 2006 and the fourth consecutive increase in excess of 20%. Advertising rose 37.9% and access spending increased 18.8%. The migration of Internet subscribers from dial-up to broadband is the principal driver. Cable operators and telephone companies have introduced triple play packages that combine broadband with television and telephone service. Globally, Internet advertising and access spending is expected to grow from $177 billion in 2006 to $332 billion in 2011, a 13.4% CAGR."

Television Distribution
"The global television distribution market, the second fastest growing segment, increased by 9.4% in 2006, an improvement compared with the 6.5% increase in 2005. Aggressive roll-out of Internet protocol television from telephone companies is stimulating competition and fuelling subscriber growth. Cable operators are migrating their subscribers to digital platforms that not only boost monthly subscription revenues but also expand the market for video-on-demand. Mobile television is emerging as an important distribution channel, particularly in Asia Pacific, boosted by new service rollouts and enhanced wireless devices. Globally, the television distribution market will increase from $161 billion in 2006 to $251 billion in 2011, a 9.3% CAGR.

Video Games
"The introduction of the new generation of video game consoles and the associated increase in video game software purchases for those consoles boosted spending by 14.3% in 2006. New Internet-enabled consoles and growing broadband penetration will spur growth in the online game market while next-generation wireless devices will drive demand for wireless games. Globally, video game spending is expected to rise from $32 billion in 2006 to $49 billion in 2011, a 9.1% CAGR."

more

Update:
Auf der Germany Site von PwC gibt es den Text auch in deutscher Sprache, inkl eines Abschnitts
Printmedien: Zeitungen, Zeitschriften und Bücher
Der Umsatz der Printmedien wird bis 2011 weltweit weiterhin nur langsam wachsen. Dennoch bleiben Zeitungen, Magazine und Bücher mit einem geschätzten Gesamterlös von rund 463 Milliarden US-Dollar ein Standbein der Medienbranche. Aufgrund der steigenden Bedeutung des Internets als Informations- und Unterhaltungsmedium sinken jedoch die Anzeigenerlöse. Elektronische Datenbanken und E-Books bremsen den Markt für Fachbücher und Fachzeitschriften. Für den Zeitungsmarkt wird ein jährliches Umsatzwachstum von 2,1 Prozent auf knapp 201 Milliarden US-Dollar im Jahr 2011 erwartet, im gleichen Zeitraum dürften die Zeitschriftenerlöse um 3,1 Prozent auf gut 117 Milliarden und der Buchumsatz um 3,6 Prozent auf 144,6 Milliarden US-Dollar zulegen.

Donnerstag, Mai 10, 2007

eMartin.net Newsletter Mai / May 2007

Die Inhalte des aktuellen, deutschsprachigen eMartin.net Newsletter Mai 2007

[ 1 ] Die Magazinindustrie lebt (noch) - Magazine Launches
[ 2 ] Haben Zeitungen eine Gelegenheit verpasst? Ihre Lektion gelernt?
[ 3 ] Katalog lebensrettende und lebensverlängernde Massnahmen fuer Zeitungen
[ 4 ] Business Breakfast: Lebensrettende Massnahmen für Fachmedien
[ 5 ] Citizen Journalismus, Lokale Blogs und Old Media
[BLOG] Themen aus dem Weblog 2007 (Auswahl)
[TIPP] Zukunft des Online-Journalismus: Studie zu Nachrichten-Sites im Internet
[TIPP] Citizen Media: Fad or the Future of News?
[TIPP] Das kleine Weblog-Handbuch
[Event] Kongress der Deutschen Fachpresse 22. – 23. 05.2007 Wiesbaden

Link zum aktuellen Newsletter (Mai 2007)

Das Archiv mit über 4.500 Eintragungen und Links (deutsch)

Content of the eMartin.net Newsletter May 2007 International

[ 1 ] The 2006 German B2B Press Annual Statistic Is Out
[ 2 ] Basically, Media Is A Service Business
[ 3 ] Weak-up News publisher - Your Readers Moved On
[ 4 ] How To Save Newspaper - Suggestions from Doc Searls
[ 5 ] Zenith Trims Outlook for North America Ad Spending
[ 6 ] Blogs, Pods and Feed Deliver Advertising to Dedicated Users
[Blog] HEM Weblog on Media, Marketing &Internet 2007
[Tip] BtoB's 2007 Interactive Marketing Guide (PDF)
[Tip] Citizen Media: Fad or the Future of News?
[Tip] RSS in Plain English
[Event] FIPP's World Magazine Congress 13-14 May, 2007 Beijing, China

Access this Newsletter (May Issue 2007)

The Archive with more than 4.500 entries and links (English)

India Presents Ripe Opportunity For B-to-B Media Companies

said Chandu Nair, president-director of the Scope e-Knowledge Center at American Business Media’s Spring Meeting last week, according to Matthew Schwartz:

The good reasons Chandu Nair gave:

- the industry is poised for growth (means: it is quite small today)
- English is the predominant language (means, you could start to publish in English language)
- India loosened its media regulations in 2004 (that was quite a while ago)
- India also has 600 million people under age 25 (how great for a b2b publisher ;-) ..)
- markets in demand of biotechnology, health care, hospitality, infrastructure and real estate (among others - see below)

But he also warned:
... patience is required to go-to-market in India because it may take (U.S.) publishers up to eight years to break even, ...

via / see the complete article from Matthew Schwartz at btobonline.com

And this is my take:
Dont expect, that India B2B Media will grow much on wood and pulp publishing ...

Maybe my friend Krishna Tewari (General Manager Infomedia India, and past college, when we started CHIP, MM in India) allows me to share two charts he used in his presentation 'B2B Media’s role in Indian trade business market', actually in Guangzhou, China:

India - Key growth sectors


Leading B2B title and publisher in India

If you want a copy of his presentation, want to know more about India B2B Media and / or get in contact, just leave a comment or eMail me.

Earlier entry:
India AdEx study: Advertising Trend in Print H1 2006

India AdEx Study: Advertising Trends in Print (Part 2)

Sonntag, April 29, 2007

Blogs, Pods and Feed Deliver Advertising to Dedicated Users

via Center for Media Research 'Research Brief' (29-April-2007):

"PQ Media's Alternative Media Research Series, the Blog, Podcast and RSS Advertising Outlook, reports that advertising spending on user-generated online media - blogs, podcasts and RSS - did not begin until 2002, but this combined spending has grown to $20.4 million by the end or 2005, a 198.4% increase over the 2004 level. Spending on blog, podcast and RSS advertising is projected to climb another 144.9% in 2006 to $49.8 million ..."

Some more quotes:

- Blog advertising accounted for 81.4%, or $16.6 million, of total spending on user-generated online media in 2005, but blog ads will comprise only 39.7%, or $300.4 million, of overall spending in 2010

- Podcast advertising totaled only $3.1 million in 2005, but is projected to reach $327.0 million in 2010, when it will account for 43.2% of all user-generated media advertising

- Spending on RSS advertising totaled $650,000 in 2005 and will grow to $129.6 million in 2010

- Total spending on user-generated online media is forecast to grow at a compound annual rate of 106.1% from 2005 to 2010, reaching $757.0 million in 2010

Executive Summary (PDF, after registration)

Samstag, März 31, 2007

Patrick McGovern Insights Not Only for IDG

interviewed in a story on 'InfoWorld Leads Way as IDG Goes Head-First on Web' from Mark Glaser at MEDIASHIFT:

Just one take from interview:

Glaser: "You’ve been in technology journalism almost from the start, so you’ve seen a lot of changes. How profound is the change brought by the Internet?"

McGovern: We’ve made an interesting re-definition about what business we’re in. We always thought of ourselves as [print] publishers who did websites and conferences. Now the website typically has a bigger audience than print, and it’s growing much more rapidly. We used to be a publishing company with ancillary websites and events, but now we’re a web-centric information company, and we have ancillary activities like print publications and events.

That’s a big change, because in the past, we’d have a meeting with our publishing heads, and we’d talk about all the trends online — the growth in revenues and growth in audience. And advertisers were saying they were getting better ROI in online advertisements. The future, and most of our revenue by 2020, will be online. And the publishers would nod their head, and go back to their office and get four or five urgent messages on their desk about IBM cancelling print ads, ‘Could you rush out and have dinner with the IBM head to convince them not to do that? We got another call from Microsoft and they’re cutting back as well.’

They have to fight all these fires because of print, and you have to protect that, prevent that from eroding too quickly. As they were spending their time protecting history, they weren’t investing as much and getting the right people online. Now we’re redefining the business to say your website is your primary business, and you can do print if it has a clear and useful purpose.

In the past when we’d launch a new subject, we’d launch it as a new magazine, and put millions of dollars into selling subscriptions, and go out and get people to buy advertising. Today we would put it out as a website, publicize it to get a lot of visitors, use viral marketing, get people to come back and say it’s a great site. And through newsletters and webcasts, we can get a lot of registered information on the users.

When we get 50,000 or 60,000 registered users, we can take a random sample of those and ask, ‘Would you like a magazine or a newspaper on the subject? Is so, what frequency and what format and how much would you pay for it?’ And if there’s enough demand we could go to the advertisers and say, ‘Here’s the audience, here’s their buying power, would you be interested in buying advertising in a print publication?’ ..."

more ...

My heading for this article would have been 'InfoWorld Follows the Way IDG Goes Head-First on Web' - a Way Others should consider too!

via rexblog.com
When everyone blogs, all sides of a story can be aired

Montag, März 19, 2007

Magazine Publishers See No Profit in Shift to Internet

At least the ones partizipating and showing hands at FIPP's Magazine Media 2.0 last week in Hannover, Germany.

"Only a few of the hundreds of international print media execs at the Magazine Media 2.0 conference in Hanover, Germany say they are making more than 3% of their sales online. And only one company, Meredith, the U.S. publisher of Better Homes & Gardens, says it is making a profit ..."

from the IHT by Kevin J. O'Brien

One quote from the loser conference, by Andreas Wiele from Axel Springer, Berlin:

"We are making a lot of sales online, but over all we are still making a loss" ... [Axel Springer didn't want to have an Internet strategy, HEM] "But we basically had no choice. Our advertisers are demanding an Internet strategy and we have to have one."

Pure boy, ... how mean and improper from your clients (paying your bill) to push you into this direction!

Montag, März 12, 2007

beta 1.0 Magazin 'Am Anfang ist der Anfang'

Das betamagazin ist ein von pheedelity organisiertes Print-Magazin. Jede Ausgabe widmet sich einem bestimmten Thema. Schreiben sollen die aktive Netzgemeinde. Erscheint zunächst zweimonatlich und richtet sich an Webschaffende.

Das Thema der ersten Ausgabe ist “Anfang”. Der Anfang eines Designs oder Projektes, der Anfang der Freiberuflichkeit, der Anfang des Internets, der Anfang von web2.0, der Anfang von Technologien, der Anfang von barcamps in Deutschland usw.



"Alle im betamagazin veröffentlichten Texte, Beiträge und Blogpostings werden im Magazin und auf der Website auf euch zurückverlinkt. Da das Magazin noch am Anfang steht und mit den ersten Ausgaben so gut wie kein Gewinn erwirtschaftet wird, können wir für eure Beiträge leider (noch) keine Honorare bezahlen. Hey, wir verfolgen einen idealistischen Ansatz und hoffen auf euer Sendungsbewußtsein. Ihr bekommt aber auf jeden Fall die Ausgabe mit eurem Beitrag von uns zugeschickt. "

Der Preis für Einzelbezug (Print) liegt bei 16, 50 Euro (geschuldet einem happigen Vertrag mit dem PoD Printer Lulu).

Warum es das Magazin nicht auch als ePaper gibt?

via Upload

Earlier entries:
Print-on-demand Magazines Created by Online Communities

User-Generated Magazine Publishing: JPG Mag

Donnerstag, Januar 25, 2007

Bookmarks Social Media & Community Building

Da CrispyNews seinen Dienst einstellt, hier ein einige Bookmarks zu Artikeln, welche ich dort gesammelt hatte - die Orginalquelle ist ersichtlich (eventuelle Tippgeber kann ich nicht mehr rekonstruieren, sorry):

18-Jan-2007 - Freedom of Information, the Wiki Way
Elizabeth Williamson writes in The Washington Post (15-Jan-2006, Page A13): "Wikileaks.org gives you a Web-based way plain embarrassing government documents to make them public without leaving fingerprints. Modeled on the ...

17-Jan-2007 - Newspaper Related Blog Create High Traffic on News Sites
The number of people reading Internet blogs on the top 10 U.S. newspaper sites more than tripled in December from a year ago and accounted for a larger percentage of overall traffic to those sites. According to the Nielsen...

16-Jan-2007 - 24-Hour Newspaper People Blog
David Carr in the NYT: "Like a lot of modern newspaper people, I have a blog. For those of you who don’t have a blog yet, think of one as a large yellow Labrador: friendly, fun, not all that bright, but constantly demanding ...

16-Jan-2007 - Media Blogs: When To Publish Secrets
from Stephen Baker in BusinessWeek: "One thing I've learned in two years as an MSM blogger. When we publish behind-the-scenes accounts of how our media sausages are made, the posts get picked up, read, commented. Inside do...

14-Jan-2007 - Faked Grassroots Don't Grow...
"Fake grassroots don't grow", writes Robert Niles at OJR: "It seems an obvious statement. But it remains lost on too many Internet entrepreneurs, who will lay down plenty of fertilizer, but who seem unwilling to plant actu...

12-Jan-2007 - What Is It With “Citizen Journalism”?
by J. Angelo Racoma: "However, does there really have to be a dichotomy (an antagonistic one at that) between bloggers and journalists? I think not. For one, I know of a handful of professionals from the mainstream media ...

11-Jan-2007 - 39 Antworten von Geert Lovink: Was kostet uns Web 2.0?
"Wir haben immer noch nicht begriffen, wie das Internet funktioniert - sagt der Medientheoretiker Geert Lovink der Netzeitung im 'Gespräch' - das eMail Interview führte Maik Söhler: " (Teil 1)

11-Jan-2007 - Blogging Our Way To The True Story
Keith Waterhouse is a true friend of blogging and citizen journalism, he wrote in The Daily Mail: " ... even worse than the braggadocio of Tarquin and Emma’s mumsy and popsy, is the rise and rise of the grandiosely-termed ...

9-Jan-2007 - Attempting to Blur the Line Between Citizen & Mainstream Journalism
Last week Robert Niles posted a story about the silliness of arguing about the merits of 'citizen' versus 'mainstream' journalism. Robert asks that we move towards a middle ground resulting in the best of both worlds ...

21-Dec-2006 - Anatomy of a Successful Social Network
Jawad Shuaib writes: Social networks suck. There is a new social network launched every other day, and they suck as well. Somewhere along the line, the evolution of social networks took a wrong turn, and we the consumers a...

18-Dec-2006 - The Growth of Social Software
More and more of our social interactions are moving online. David Teten and Scott Allen 10 major cultural implications of social software's growth ...

(from 65 articles)

Mittwoch, Januar 24, 2007

Zeitung hat Zukunft

Da CrispyNews seinen Dienst einstellt, hier ein einige Bookmarks zu Artikeln, welche ich dort gesammelt hatte - die Orginalquelle ist ersichtlich (eventuelle Tippgeber kann ich nicht mehr rekonstruieren, sorry):

20-Jan-2007 - The Vanishing Point Theory of News
The future of media is to stop boring us with news that doesn't relate to our lives. I'll start reading my "local" newspaper again when it covers my block ...

17-Jan-2007 -
Web Newspaper Blog Traffic Triples in December
The number of people reading Internet blogs on the top 10 U.S. newspaper sites more than tripled in December from a year ago and accounted for a larger percentage of overall traffic to those sites. According to the Nielsen...

16-Jan-2007 - 24-Hour Newspaper People Blog
David Carr in der NYT: "Like a lot of modern newspaper people, I have a blog. For those of you who don’t have a blog yet, think of one as a large yellow Labrador: friendly, fun, not all that bright, but constantly demandi...

14-Jan-2007 - The Decline of Newspaper in America
Twenty years ago, total daily newspaper circulation in the U.S. was 60 million. Today, it is 43.7 million, and many of the nation’s top newspapers are feeling the sharpest pain. .. In 1985, some 140 towns and cities in the...

13-Jan-2007 - Ad Forecast for 2007: 'Flat' Would Be a Victory
Jennefer Saba writes on Editor & Publisher: "Anyone thinking that 2007 is going to be the industry's lucky year, with a sudden and profound turnaround in ad revenue (don't even dream about circ gains) should take a fistful...

5-Jan-2007 - The Print WSJ Is Only A Shadow Of Its Former Self
From Scott Karp: I just got my hands on the new version of the Wall Street Journal, which is one column inch smaller — seeing the physically shrunk paper is jarring — it’s tangible evidence that newspapers are slowly fadin...

5-Jan-2007 - Internet Aufbruchstimmung bei Holtzbrinck
Auf azreal74.de: Mit aller Macht drängt die Verlagsgruppe Georg von Holtzbrinck ins Internet. Alexander Hüsing gibt einen detailierten Überblick zu Holtzbrinck Ventures, Holtzbrinck Networks und Holtzbrinck eLab ...

5-Jan-2007 - On Big Day, 'WSJ' Employees Hit Company -- in 'NY Times' Ad
"This size of the paper isn't the only thing shrinking at the Wall Street Journal," reads the headline of the ad accompanied by a hand dangling a miniature version of the paper. "Today the publishers are unveiling a small...

25-Dec-2006 - Looking in the Crystal Ball: Newspaper
By Mark S. Zagorski: "In 2007 at least 3 major daily newspapers will shut down their traditional print businesses in 2007 and go to an online-only model. Two will fail, and one will get purchased by Google ..."

15-Dec- 2006 - All The News That's Fit To Print, As PDF?
If the old model for newspapers was one size fits all, just one edition per day, whether for 2,000 or 200,000 readers, the new model is the fully customized newspaper, an edition for every possible need in whatever format ...

10-Dec-2006 -A Newspaper Chain Sees Its Future, And It's Online and Hyper-Local
By Frank Ahrens, Washington Post: Myron, 27, is a reporter for the Fort Myers News-Press and one of its fleet of mobile journalists, or "mojos." The mojos have high-tech tools -- ThinkPads, digital audio recorders, digital...

5-Oct-2006 - Newspapers Grapple With An Unbundled World
Publishers have been slow to realise how fundamentally their world has been changed by the internet, writes Jonathan Weber: Back in the early 1990s, when I was a reporter at the Los Angeles Times, Bill Gates came to the pa...

5-Oct-2006 - Fürchtet Euch nicht Medienprofis
Harald Neuber schreibt auf Telepolis einen differenzierten Beitrag zum Thema: Der Bürgerjournalismus liefen bislang weitgehend parallel zu den professionellen Medien. Printmedien versuchen nun aber, die Laien an die eigene...

17-Aug-2006 - The Era of Networked Journalism Begins
This is networked jounalism (“professionals and amateurs working together to get the real story”) beginning to come of age ... Something new is happening today as The Examiner invites readers to help uncover which members ...

13-Aug-2006 - Readers Editon für alle?
Ob die Reader-Edition jetzt eine Pflichtveranstaltung für alle "klassische Medien" sei, fragen die Chance 2.0 Veranstalter. Hugo E. Martin gab Antwort ...

29-Jul-2006 - Social Media and the Networked Public Sphere
Can social media increase and improve civic participation? If so, in what ways? There's a lot being said and written about the subject these days, but it is difficult to get a clear overview of the opinions. Ulises Ali Mej...

28-Jul-2006 - Goodbye New Media: Hello Social Media
Adriana Cronin-Lukas of the Big Blog Company put the rise of blogging and the networked world into perspective at Content 2.0, exploring how individuals aggregate and pursue their interests through social media in ways tha...

28-Jul-2006 - Cyworld: Good Morning America - Guten Morgen Deutschland
Nach Korea (dort haben sich 1/3 der Koreaner für Cyworld & Cyworld Mobil begeister) und China gibt es jetzt auch eine Public-Beta für USA ... Wer nicht Old-MySpace, sondern Neu-My-Space anbieten will muss sich aber sputen ...

27-Jun-2006 - The People Formerly Known as the Audience
The people formerly known as the audience wish to inform media people of our existence, and of a shift in power that goes with the platform shift you’ve heard about. The passengers who got a boat of their own. The writing ...

25-Jun-2006 - Old Media was about vertical integration
The Internet is forcing the entire media business into a disaggregated horizontal model where the creation of the content will happen in one place, the editorial function will happen in another, the production will happen ...

25-Jun-2006 - Disaggregated Media (II) - The Rise of the Ad Networks
Just like content creation is happening separately from editorial which in turn is happening separately from distribution of the content, Fred believes the ad sales function will be largely divorced from the production and...

18-Jun-2006 - Warum Zeitung Online nicht in die Gänge kommen
Nach Neil Thurman (CUL, School of Arts -Journalism and Publishing ) sind es vor allem redaktionelle und organisatorische (u.a. Qualitätsansprüche, Zeit, Manpower) Gründe sowie ungeklärte Haftungsfragen für die zögerliche A...

(aus insgesamt 267 Artikeln)

Freitag, Januar 05, 2007

User-Generated Magazine Publishing: JPG Mag

e.g.


Submit


How it Works
- Shoot & Upload
- Submit
- Vote
- Peer Review
- Editorial Selection
- Publication

@all - a model for Citizen publishing / Readers Editions?

Earlier entry
Print-on-demand Magazines Created by Online Communities

User-Generated Magazine Publishing: JPG Mag

e.g.


Submit


How it Works
- Shoot & Upload
- Submit
- Vote
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@all - a model for Citizen publishing / Readers Editions?

Earlier entry
Print-on-demand Magazines Created by Online Communities

Sonntag, November 05, 2006

Die Mär von den 3 Communities in Social Media

Scott Karp macht (auf Publishing 2.0) auf einen nachdenkenswerten Artikel zum Thema 'Bürgermedien' aufmerksam. Gepostet von Derek Powazek auf 8020 Publishing Blog

(Ja, das sind die mit dem PoD JPG Magazin und 8020 Verlagsventure)

Und da ich in den nächsten Wochen ein wenig beim Vorbereiten und Zünden der 2. Brennstufe eines Bürger-Journalismus Projekts in Deutschland mitwerkeln soll, passt das ganz gut (und Sie müssen sich darauf einstellen, dass da noch mehr zu diesem Thema kommt).

Die Story von den 'drei' Communities, die in Wirklichkeit 'eine' Community sind und holistisch fair informiert, gefragt und auch an Entscheidungen beteiligt werden sollten (und müssen), damit 'partizipatorische Medien' ihrem Anspruch gerecht werden..

Diese eine Community, so beschreibt das Derek Powazek, beinhaltet im Wesentlichen 5 Schichten:

die, die hauptsächlich konsumieren wollen
- für den Tag X (und für den Seelenfrieden, sollten die wissen, wie man sich beteiligen kann und unter welchem Rulebook

die, die aktiv einen/ihren Beitrag leisten und Inhalte selbst generieren (aber natürlich auch konsumieren)
- die (hoffentlich auch) Schreiben, weil sie konsumieren und ihre Community voranbringen wollen

die Organisatoren
- die, sich hoffentlich nicht nur als Sheriff und Richter, sondern als 'geschätzte Dorfpolizisten' schon durch ihre Anwesenheit für Ordnung und friedliches Zusammenleben sorgen und sich auch als Konsumenten und Kontributoren in der Community beteiligen

die Marketiers & Sponsoren
- und zwar die, die sich in die Community einbringen wollen und denen das Wohl der Community am Herzen liegt - und die ihren Beitrag zum Wohl der Community leisten.

und die Redakteure
- die professional qualifiziert sich als 'Community Manager' fühlen und in ihrer Rolle das Entstehen eines informativen, bedeutungsvollen und qualitativ hochwertigen Portals inspirieren, fördern, unterstützen und sicherstellen.

Zum Beitrag

Mittwoch, Oktober 18, 2006

Identifing '2.0 Elements' In & For Sales

In his post Dana Vanden Heul has started a 'working document' about Sales 2.0.

For me this lists a bit to much on 'technology', but if you are a sales person (or sales manager) you have your 'reason' why you might want (or/and need) a supporting technology and for what.

Dana starts off with some general themes:

"- Sales reps have more control over the tools that they use; the CIO no longer makes one-size-fits-all technology decisions for the sales force

- Sales reps are taking customer communications into their own hands and to an entirely new level. Starting their own blogs, engaging in social networking and generally putting a friendlier face, theirs, on the corporate message.

- Web-app based mission critical tools such as instant messaging, salesforce.com, virtual assistants and online project management tools.

- Free or nearly free services as reliable, relied upon, enterprise tools. Free conference calls, blogging software and other free enablers, which once carried some stigma or were thought unreliable are enabling a new class of sales executive 2.0.

- Always on sales people. Broadband penetration among the ranks of sales professionals is much higher than even five years ago when we all 'dialed in' at the end of the day to check email. This opens up new possibilities for connectivity and real-time interaction

- Voice and eMail on par with one another. Blackberries and Treos now accompany many salespeople out into their rounds in the field. Customers have come to expect the same response time from whatever communique they send your way.

- End-user power. It's no longer just he buyer that's got influence. When innovation and ideas come from all over the enterprise, you never know when you next sale-influencer will come from."


and he lists technology (a.o.) he thinks affecting sales the most

- Voice communications (VOIP, cell, Skype)
- Sales rep availability (always-on)
- Conference calling (free)
- Sales force automation (web based)
- Customer communication (blogging, eMail)
- Customer community (wiki, jotspot)
- Project management
- Messaging
- email (mobile)
- IM (in office, sidekick, etc)
- Pre-call planning / customer research
- Collaboration (internal blogs, wikis, IM)
- Collateral (real time, PDF, POD (print on demand)
- Document authoring (web document authoring)

More ...

via Dave on B2Blog

P.S.
Wenn Sie Ihren Verkauf auf Verkauf 2.0 trimmen wollen ... please, let me know!

Mittwoch, August 23, 2006

ABC's Aggregates Audience Data for B2B Publisher Advertisers

Update November Board Meeting:
'Total Audience Reach' is now called 'Total Contacts' and can include tradeshow figures

The Audit Bureau of Circulations (ABC) released its first Consolidated Media Report developed to meet the growing demands on aggregated information across media platforms. The new report provides ABC certified business publications with a way to present aggregated information about a publication's circulation, pass-along receivership, Web site traffic, and other auditable media (such as e-newsletters and trade show distribution), compiled into one Total Audience Reach figure.

more

Consolidated Media Report Prototype (PDF)

One of the first report published is for Advertising Age magazine. According to the ABC press release Jill Manee (Publisher of Advertising Age) explains the benefit for B2B publishers:

"The Consolidated Media Report offered our advertisers a comprehensive way to look at our brand and its vitality, it's a convenient way to summarize the entire reach of our brand, through multiple products, and for a total audience reach. It demonstrates our value in ABC-audited circulation while recognizing our full range of products and reach beyond print circulation."

Not yet - but soon - the actual report will be published here.

For my German colleagues:
When does the IVW and the Deutsche Fachpresse deliver such data for interested ad clients and agencies?